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Private Duty Home Care Leadership Summit & Expo, Pre-Conference Intensive Workshop

For the first time ever, the 2012 Private Duty Home Care Leadership Summit & Expo will host a pre-conference intensive workshop for leaders in home care. Operations Toolbox: Nuts & Bolts of Building Systems & Sustaining Profitability will focus on how to run a profitable home care agency from experts who either are doing it or have done it. It’s a home care conference session not to be missed!

The pre-conference workshop will happen Monday, January 23, 2012, from 8:30-11:45 a.m.

Topics covered:

  • How to set up a private duty business correctly.
  • Chart of accounts.
  • How to read a P&L statement.
  • Cash flow and profitability.
  • What is the best way to classify home care for accounting?
  • Dashboard – division of types of services, by hours scheduled.
  • From tuck-ins to wake-ups to live-ins, and the costs related to each as a way of determining service mix.
  • Caregiver types, pay and responsibilities.
  • Referral sources by type.
  • Admissions by source – understanding where referrals come from that are turning into real clients.
  • How to get more of the clients with the higher revenue.
  • Service offerings that make the most money? Differing offerings and how to measure and manage each.
  • Caregiver turnover ratio and how to figure.
  • How to develop a profile for the ideal caregiver and orientation.
  • Screening and hiring processes and training.

Enjoy the chance for unbeatable professional development, and learn from educational sessions on effective operations, marketing and human relations at this year’s Private Duty Home Care Leadership Summit & Expo. For more details about the conference, please visit: http://www.nahc.org/Meetings/PD/12/program.pdf.

 

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Resource-Rich Marketing to Referral Sources: A Way to Stand Out from the Crowd

Today’s presentation that I’ve prepared for the Indiana Association for Home & Hospice Care is a marketing message that should be heard by every home care agency owner—and it’s my bread and butter. I have more than 30 years of combined experience in geriatric care, managed home care, Internet marketing and strategic communications. Additionally, I’ve been in the shoes of many of my listeners as I’ve previously owned and operated my own private duty agency for more than 15 years.

My home care marketing discussion is rich with first-hand understanding that private duty home care is an at-need service, so being remembered when a need arises is the key to increasing referrals. This can be accomplished by using a variety of tactics across all media. It’s all about marketing, marketing, marketing! 

Today’s session, titled “Resource-Rich Marketing to Referral Sources: A Way to Stand Out from the Crowd,” further defines the strategy behind this concept and how it has proven to be effective. And, participants will:

·    Be able to demonstrate the importance of a marketing strategy by understanding the “at need” component of home care services

·    Be able to discuss the human elements of reactions to branding, consistent messaging and educational and informational components that resonate with referral sources

·    Be able to identify how to implement consistent, branded and resource-rich marketing messages and visuals across a wide variety of referral sources to generate new referral sources

Thanks for reading my ongoing homecare marketing tips, resources, and strategies for success here at www.merrilyorsini.com. You’ll always find something new to bring to your marketing strategy, be reminded of home care marketing basics, or simply stay in the loop about upcoming conferences, webinars, and marketing and technology topics. 

If you would like more information about booking me for a consultation, to speak at your conference or event, or to review and provide input on industry ideas, information or materials, please fill out the form here and someone will be in touch with you shortly.

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