Merrily Orsini's Thought Leadership

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A Home Care Marketing Plan for Success

In a recent post, I shared that aging care providers across the country are exploring new marketing practices because the way they have previously received business and referrals is changing. Marketing should be at the core of an agency’s strategy for company growth and development of community relationships and referrals—and[…]

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Private Duty Home Care Leadership Summit & Expo, Pre-Conference Intensive Workshop

For the first time ever, the 2012 Private Duty Home Care Leadership Summit & Expo will host a pre-conference intensive workshop for leaders in home care. Operations Toolbox: Nuts & Bolts of Building Systems & Sustaining Profitability will focus on how to run a profitable home care agency from experts[…]

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Resource-Rich Marketing to Referral Sources: A Way to Stand Out from the Crowd

Today’s presentation that I’ve prepared for the Indiana Association for Home & Hospice Care is a marketing message that should be heard by every home care agency owner—and it’s my bread and butter. I have more than 30 years of combined experience in geriatric care, managed home care, Internet marketing[…]

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