Merrily Orsini's Thought Leadership


Going Corporate: Are You Offering Eldercare Services to Local Companies?

Each year, companies around the country stand to lose around $2,500 for every person they employ who is also a family caregiver. That’s $2,500 in decreased productivity, increased absenteeism, and increased use of personal and sick leave to provide care or combat personal stress. And as the wave of baby[…]

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NPDA Webinar REMINDER: SEO and SEM for Private Duty

The National Private Duty Association is partnering with corecubed for an upcoming informative webinar entitled “SEO and SEM for Private Duty: Creating, Coordinating, and Converting.” In today’s digital marketing environment, it is imperative for a website to be well crafted, professionally designed, and optimized to facilitate visitor usability and Internet search technology—guiding quality traffic[…]

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Every Home Care Agency Needs a Website!

Are you bargain hunting for a new website? Buyer beware! Think of it this way: According to the Pew Internet and American Life Project, 78% of Internet users conduct product research online. That means your website stands a good chance of being a prospect’s “first impression.” And when the competition is[…]

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The Customer is Always Right, Right?

What do you do when a loyal customer requests something for free that simply can’t be given away? Practicing good customer service, you’d better come up with something to please all parties—you just never know who may be listening. Take for instance, Samsung Canada, and their response to an unusual[…]

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