Merrily Orsini's Thought Leadership

Merrily Orsini Speaks

A New Year’s Gift from NAHC

Happy New Year.  For my New Year’s gift, I got the announcement that Terry Jones, founder and former CEO of Travelocity will be the keynote speaker at the PDHCA conference in Long Beach January 23rd -25th.  Innovation is his forte, and home care, although a caring business, needs innovation to[…]

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Wondering What It Takes To Start A Non-Medical Home Care Business?

The senior care industry is on the rise, as the first wave of Baby Boomers leading the “Silver Tsunami” will hit 65 in 2011. With life expectancies longer than even a generation ago, the number of people in the US aged 65 or older is expected to be 71 million[…]

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Everything you wondered about home care marketing & were afraid to ask!

Growing a home care agency is a busy, challenging task.  Many times agency owners have come from other industries or are simply focused on providing good care.  Marketing in the home care world is different. Period.  If you have questions about what it takes to succeed or are looking for[…]

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