In today’s digital marketing environment, it is imperative for a website to be well crafted, professionally designed, and optimized to facilitate visitor usability and Internet search technology—guiding quality traffic to your site. Home care is specifically challenging because the words “home care” can mean remodeling, refurbishing, carpet cleaning and lots of other things besides in-home care. Add to this that you want the visitor to take an action while on the site, and you have to have search engine marketing in play to accomplish that.
The National Private Duty Association is partnering with corecubed for an upcoming informative webinar entitled “SEO and SEM for Private Duty: Creating, Coordinating, and Converting.” We will discuss how to best lay the foundation for optimizing your site, and how to strategize and implement marketing on the site, all geared specifically to the private duty market by experts who work in this arena daily. I will present along with corecubed Web Manager, Will Chatham, on July 10th at 3:00PM EDT.
To register for this webinar, download this registration form and return it, along with payment, to NPDA. Registrations are not accepted without payment, and payment must be received by NOON on July 9, 2012.
When you own and operate a home care agency, the endless list of responsibilities regarding care coordination and staffing can be overwhelming. Enter technology. Use of specialized technology and software is growing among agency owners to ensure processes are in place and the best care is provided.
Today, I am honored to speak at the Visiting Angels National Franchise Meeting to cover the latest in home care technology and to dissect best practices in delivering cutting-edge care, using:
Software
Tablets
Smart Phones
The Cloud
Telehealth, Telecare, Telemedicine
Providing quality home care options in the 21st century certainly has its advantages. There are now more choices than ever for easy-to-use devices and tools that make home care a more comfortable and convenient option for both seniors and their families, while enhancing safety and independence.
For more information about booking me for your next event, check out my “Book Merrily” page and contact my team today!
My keynote speech this morning at the Texas Association for Home Care & Hospice, “Bigger & Better Customer Service: Winning and keeping clients in today’s market,” shared my version of ‘lagniappe’ and how we add that extra dollop to home care. Today’s home care market has competitive and economic challenges that require new tactics and tools to succeed. Providing excellence in both the quality of the care provided and the way it is delivered necessitates a concierge state of mind. How have you made your customer service bigger and better?
Take it from me, the core of customer experience is understanding lagniappe.
A lagniappe (LAN-yap) is a small gift given to a customer by a merchant at the time of a purchase, something given or obtained gratuitously or by way of good measure.
Customer service with a concierge mentality is not a one-time event; rather, it is a process, and it permeates all components of the business:
Attitude: Bright, friendly, and helpful
Meeting Customer Needs:
From introduction through the relationship, any contact must be knowledgeable, helpful and responsive
Handling Conflict/Issues: Resolve conflicts or issues with respect, courtesy, and a genuine desire to help the customer
Special Requests, Services or Needs: Going out of the way to not only meet needs, but exceed expectations, making certain requests, services, or needs are not only met (baseline) but exceeded
Listeners today learned:
How to identify the concierge approach: what it is and how it looks
How to develop a plan to add in a concierge mentality for staff at all levels
How to identify any issues and/ or barriers to developing this approach to excellence
If you need some one-on-one consulting for great home care marketing and concierge, give me a call!
Presenting on home care marketing strategy never gets old. Right around the corner, I’ll be keynoting at conferences around the country on customer service and web-based internet marketing, as well as teaming up for an an informative webinar with Will Chatham, Web Manager and a critical component of our corecubed team. Here’s a preview of the marketing goodness that’s to come.
Merrily Orsini Brings Humor and Experience and Relevance to an Audience
May 8, 2012
Texas Association for Home Care & Hospice Private Pay Conference: Think Big!
Keynoting with my presentation, “Bigger & Better Customer Service: Winning and keeping clients in today’s market,” you’ll learn my definition of ‘lagniappe’ and how we add that extra dollop to home care.Today’s home care market has competitive and economic challenges that require new tactics and tools to succeed. Providing excellence in both the quality of the care provided and the way it is delivered necessitates a concierge mentality from initial contact through service provision. How do you build it into the agency as core values?
Plus, I’ll be leading a Breakout Session—Inbound Marketing: The Skinny on Social Media. Technology is changing how people find and choose home care providers. From blogging to Facebook, to LinkedIn and Google+, attendees will learn how to integrate traditional agency marketing into today’s strategy.
New York State Association of Health Care Providers’ 2012 Annual Management Conference & Exhibition
Keynoting with my collective thoughts on “The Effective Website: Ever Shifting, Ever Changing,” conference attendees will look through a kaleidoscope, and change their perspective on website functionality and marketing. Technology in today’s world changes rapidly, and how the website is used changes as the viewer changes his scope, and as technology changes the view. How does an agency best use the Internet as a marketing tool? This informative session will address how to integrate all marketing efforts into the agency website, implementing a strategy for success.
Also leading the Breakout Session, “Convergence and Interactivity: Spend an Hour a Week for Results,” I’ll touch on how to maximize the time-limited work week, and how to keep online content fresh, keep the search engines happy, and how to engage potential and current referral sources and customers.
October 21 – 24, 2012
National Association for Home Care & Hospice Annual Meeting & Exposition
With my breakout seminar on, “Inbound Marketing: A Natural for Home Care with Mobile Apps, Website Resources, and Social Media,” I’ll be talking about all things mobile. More and more, the mobile phone and tablets are fast becoming the hub for much of home care sales and marketing. Growing a business is more about having the right information available in a variety of online ways, and interacting and responding appropriately. Attendees will leave ready to get social!
National Private Duty Association (NPDA) Webinar: The Agency Website as the Core of Marketing Strategy
As more people search for resources online, the agency website has become the core for marketing services. Making the most of the agency website, not only in design, but in content, and having the search engines rank the site on the first page, are key goals for marketing. Learn the basics from Will Chatham and me, in this interactive webinar where live sites will be used as examples.
To register contact marla@privatedutyhomecare.org and while you are at it, mention to NPDA that they need to hire corecubed to redesign their website so they can market their webinars online!
For more information about booking me for your next event, check out my “Book Merrily” page and contact my team today!
All eyes are on Kentucky as the number one seed in the NCAA men’s basketball tournament, so it is with a renewed honor that I was interviewed by my undergraduate alma mater, none other than the University of Kentucky. In the podcast link below, I talk about my experiences at UK and how I was introduced to technology as a resource. Specifically I used computer analysis of trending behavior early in my UK education, which has been at the center of my career ever since. 1969 was also a turbulent year to be on a college campus. Click the link below to listen to the interview and find out a little more about how my time at UK shaped my life and career.
And, root for Kentucky tonight in the tournament.
In today’s digital marketing environment, it is imperative for a website to be well crafted, professionally designed, and optimized to facilitate visitor usability and Internet search technology—guiding quality traffic to your site. Home care is specifically challenging because the words “home care” can mean remodeling, refurbishing, carpet cleaning and lots of other things besides in-home care. Add to this that you want the visitor to take an action while on the site, and you have to have search engine marketing in play to accomplish that.
