Merrily Orsini's Thought Leadership

Merrily Orsini Speaks

One Thing is for Certain: CHANGE! That’s How You Spell “The Future” in Home Health

By 2029 (the next 15 years), there will be 71 million baby boomers over age 65, an increase of around 73% from today’s numbers. More and more physicians and hospitals are awakening to the fact that, not only do patients want their healthcare in the home, but home care is[…]

Read More »

Traveling to Texas to Talk About Ingredients for Success

Well, Howdy, Partners in Home Care! I am beyond delighted to announce that I have been asked to present two educational sessions for the 45th Annual Meeting of the Texas Association for Home Care and Hospice (TAHC&H) that will take place next month in San Antonio. The theme for this[…]

Read More »

Attracting Longer Term Higher Paying Clients

Profitability is the key to success for any business, and sometimes higher revenue or more billable hours does not translate into profitability. In home care, for instance, if increased billable hours are short term with high staff turnover, the hours become not profitable. One strategy for success in home care[…]

Read More »

Branding and Strategy and Marketing in Home Care

Yesterday I spent 4 hours presenting an in-depth marketing workshop for the Illinois HomeCare & Hospice Council with a very diverse group of agencies from private duty to county health departments, with some hospital based agencies and start-ups thrown in.  The focus of the workshop was a focus on branding[…]

Read More »

Keeping Your Eye on the Goal

Business is a team sport. All need to keep an eye on the goal, and work together to accomplish that goal. Marketing is really an essential ingredient in establishing and growing a successful business. And, although seemingly complicated, it really boils down to the basics: 1. What is it we[…]

Read More »