Merrily Orsini's Thought Leadership

Merrily Orsini Speaks

Travel With Me to HCAF in Ft Lauderdale Jan 13th for a Psychological Journey with the Home Care Buyer

Take a journey with me. Take a journey to a “journey”. Wed Jan 13th I will be in Ft Lauderdale for the HCAF Winter Gathering (Home Care Association of Florida) to speak on the journey of the home care buyer. Since my sole work in marketing is currently in the[…]

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Home Care Marketing Experts

Consult the Home Care Marketing Experts at the 2015 HCAOA Leadership Conference

The biggest piece of advice that writers get is, “Write what you know.” While this advice can be debated in the fiction world (How many sci-fi writers have actually been to space or even worked for NASA?) the advice certainly holds true for non-fiction writers and bloggers. When you write[…]

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Positioning Yourself as an Expert! Come Say “Hello” at the PHA tomorrow in Lancaster, PA.

When it comes to selling home care services, positioning yourself as the expert is one way to stand out from the crowd. Of course, you have to BE an expert in order to do that, and that expertise takes strategy and time to accomplish. Tomorrow I speak at the Pennsylvania[…]

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Survive and Thrive in the Home Health Industry- Come to ASA and Learn All About It!

In the words of Bob Dylan, “the times they are a changin’.”  By 2030, there will be about 72.1 million older adults, more than twice their number in 2000, according to the Administration on Aging. It’s time for aging industry leadership to shift thinking from the status quo to thinking[…]

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