A well-known brand is hard to come by. Why is Gatorade now just G? …..a branding hit or a branding miss…..you decide. Just ask PepsiCo, the owner of the popular “Gatorade” line of drinks. Gatorade first hit the scene in 1965, when Ray Graves, coach of the University of Florida’s Gators[…]
Merrily’s Items of Interest
Tweeting Chapter 11 Style
Bankruptcy: it’s the ultimate in bad public relations. No company wants word of its financial woes to reach customers’ ears, yet that’s the situation Six Flags Inc. found itself in last month when it filed for bankruptcy in a Wilmington, Del., court. The New York-based owner of 20 theme parks[…]
45 Life’s Lessons from a 90 Year Old
Written By Regina Brett, 90 years old, of The Plain Dealer, Cleveland, Ohio “To celebrate growing older, I once wrote the 45 lessons life taught me. It is the most-requested column I’ve ever written. My odometer rolled over to 90 in August, so here is the column once more: 1.[…]