A well-known brand is hard to come by. Why is Gatorade now just G? …..a branding hit or a branding miss…..you decide.
Just ask PepsiCo, the owner of the popular “Gatorade” line of drinks. Gatorade first hit the scene in 1965, when Ray Graves, coach of the University of Florida’s Gators football team, asked some medical researchers to come up with a thirst quenching drink to help his team perform better at games. The result was Gatorade – named after the team – and it became an instant phenomenon when the Gators enjoyed their first Orange Bowl win in 1967. Read More