Merrily Orsini's Thought Leadership

Merrily’s Items of Interest

Do No Harm

The problem with Bud Light’s current marketing strategy isn’t its effectiveness or its accuracy, according to the Federal Trade Commission. It’s the colors. An article in The Wall Street Journal quotes Janet Evans, an attorney for the agency, as saying that the FTC has “grave concerns” over a campaign by[…]

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Create a Mean Lead Generation Machine

When it comes to creating revenue and keeping your cash flow positive, one oft overlooked item is generating new leads. Keeping that sales pipeline full is one way to stay ahead of the competition. In today’s marketing environment, it is important to understand and implement how your Web site can[…]

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Marketing as an Investment: The Key to Surviving The Great Recession

Is the recession over? It’s tough to say – foresight is never 20/20 – but according to a poll of economists conducted by The Wall Street Journal in the past few days, all indications seem to be that we’re emerging from the darkness, and economists believe Federal Reserve Chairman Ben[…]

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Just Call Me M. (But Please Just Call Me.)

A well-known brand is hard to come by. Why is Gatorade now just G? …..a branding hit or a branding miss… decide. Just ask PepsiCo, the owner of the popular “Gatorade” line of drinks. Gatorade first hit the scene in 1965, when Ray Graves, coach of the University of Florida’s Gators[…]

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Tweeting Chapter 11 Style

Bankruptcy: it’s the ultimate in bad public relations. No company wants word of its financial woes to reach customers’ ears, yet that’s the situation Six Flags Inc. found itself in last month when it filed for bankruptcy in a Wilmington, Del., court. The New York-based owner of 20 theme parks[…]

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