Merrily Orsini's Thought Leadership

Merrily’s Items of Interest

No Pay and Still Play

When you think about getting media attention that works, you might be thinking of those LouisvilleHelpWanted.com radio ads where the irritated mother is trying to get her 34-year-old son to move out of the basement and get a job. Your internal projector might be showing the Geico gecko’s uncomfortable predicament[…]

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10 Rules for Success from Sam the Man Walton

From an entrepreneurship posting that is worthy of sharing. Rule #1 Commit to your business. Believe in it more than anything else. If you love your work, you’ll be out there every day trying to do the best you can, and pretty soon everybody around will catch the passion from you[…]

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Do No Harm

The problem with Bud Light’s current marketing strategy isn’t its effectiveness or its accuracy, according to the Federal Trade Commission. It’s the colors. An article in The Wall Street Journal quotes Janet Evans, an attorney for the agency, as saying that the FTC has “grave concerns” over a campaign by[…]

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Create a Mean Lead Generation Machine

When it comes to creating revenue and keeping your cash flow positive, one oft overlooked item is generating new leads. Keeping that sales pipeline full is one way to stay ahead of the competition. In today’s marketing environment, it is important to understand and implement how your Web site can[…]

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