Merrily Orsini's Thought Leadership

Merrily’s Items of Interest

Fortune Telling for Social Media

We’ve been hearing for months about the role social media can play in a company’s overall marketing strategy, but the interactive technology is not the end-all, be-all for reaching your customers. As with the rise of dot-coms in the Internet’s infancy, there are those who succeed at social media usage[…]

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FTC revisions impact online, social media marketing

If your business is active in Internet and social media marketing, you may have to make some significant changes by December 1st, 2009 The Federal Trade Commission (FTC) recently announced revisions to its guidelines for endorsements and product reviews – guidelines, we might add, that before now hadn’t been revised[…]

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Stevie Award Finalist!

Occasionally something fantastic happens and I cannot pass up the opportunity for shameless self promotion.  Today is one of those days.  I just found out that I am a finalist in the Stevie Awards Women In Business for the Marketing Campaign of the Year.  And what campaign is that centered[…]

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No Pay and Still Play

When you think about getting media attention that works, you might be thinking of those LouisvilleHelpWanted.com radio ads where the irritated mother is trying to get her 34-year-old son to move out of the basement and get a job. Your internal projector might be showing the Geico gecko’s uncomfortable predicament[…]

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