These days there’s a lot of talk about lists. Visiting grandchildren today and thinking of Santa who keeps a list, and he’s “checking it twice.” And thinking about it, our lives come down to lists. There’s the voter’s registration list, the grocery list, the vendor list, the client list and assorted mailing lists. You might say the list (bad pun intended) is endless.
When it comes to e-mail marketing, there’s one list you always want to have in the back of your mind: the list of forbidden spam words. Read More