Merrily Orsini's Thought Leadership

Merrily’s Items of Interest

Be loved by the In-box

These days there’s a lot of talk about lists. Visiting grandchildren today and thinking of Santa who keeps a list, and he’s “checking it twice.”  And thinking about it, our lives come down to lists. There’s the voter’s registration list, the grocery list, the vendor list, the client list and assorted[…]

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Trading trade show secrets

Are tradeshows a worthwhile marketing endeavor? That depends entirely upon a) if they meet your marketing goals and b) how you manage your time on and off the tradeshow floor. For some, a trade show can provide a seemingly unending supply of new contacts – and most importantly – prospective[…]

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Fortune Telling for Social Media

We’ve been hearing for months about the role social media can play in a company’s overall marketing strategy, but the interactive technology is not the end-all, be-all for reaching your customers. As with the rise of dot-coms in the Internet’s infancy, there are those who succeed at social media usage[…]

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FTC revisions impact online, social media marketing

If your business is active in Internet and social media marketing, you may have to make some significant changes by December 1st, 2009 The Federal Trade Commission (FTC) recently announced revisions to its guidelines for endorsements and product reviews – guidelines, we might add, that before now hadn’t been revised[…]

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Stevie Award Finalist!

Occasionally something fantastic happens and I cannot pass up the opportunity for shameless self promotion.  Today is one of those days.  I just found out that I am a finalist in the Stevie Awards Women In Business for the Marketing Campaign of the Year.  And what campaign is that centered[…]

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