Merrily Orsini's Thought Leadership

Merrily’s Items of Interest

Wondering What It Takes To Start A Non-Medical Home Care Business?

The senior care industry is on the rise, as the first wave of Baby Boomers leading the “Silver Tsunami” will hit 65 in 2011. With life expectancies longer than even a generation ago, the number of people in the US aged 65 or older is expected to be 71 million[…]

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Measuring marketing bang for the social media buck

How much is a tweet worth? It’s a legitimate question. Much has been made recently of the supposed power of social media marketing. As experts declare social media to be the new chessboard where all the best branding moves are made, marketers are rushing to their keyboards to post Facebook[…]

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Everything you wondered about home care marketing & were afraid to ask!

Growing a home care agency is a busy, challenging task.  Many times agency owners have come from other industries or are simply focused on providing good care.  Marketing in the home care world is different. Period.  If you have questions about what it takes to succeed or are looking for[…]

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Happy New Year! Hopefully you and your family enjoyed happy holidays over the past two weeks. Take some time in January to look back and evaluate both the successes and the shortcomings your company experienced in 2009. Now’s the perfect time to stop, take stock and make adjustments so that[…]

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