Value innovation occurs when a company implements a strategy that decreases costs, eliminates competing factors and offers something new the market has never seen. This strategy from Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne results in what the authors call a “blue ocean.” Those who operate traditionally, fighting and drawing blood by competing on cost and factors that already exist, are in a “red ocean.” These competitors are required to totally rework their thinking just to keep up with the innovator. The concept of creating products using the blue ocean strategy changed the way I conduct my business, and I believe it will change yours.
Merrily Orsini News
Social Media: How Home Health Care Agencies Can Join the Chorus of Empowered Voices | by Merrily Orsinig, MSSW
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Sales and marketing are like dance partners. As with a pair of dancers, sales and marketing have the same ultimate objective: to work together, to play off of and enhance one another. Yet how each pursues that objective is different. Sales and marketing teams have unique strengths, weaknesses and core competencies. Yet management often lumps the two together, as though each performs the same role. The result is that, rather than benefit from each other’s capabilities, they compete at similar tasks in which neither excels. As we’ll find out, marketing needs to lead–defining the message–and sales needs to tailor that message to its clients.
Obtaining Referrals in the Face of Regulation | By Merrily Orsini
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Caught Up in the Web: Online Strategies for Marketing Your Home Health Care Agency | By Merrily Orsini, MSSW
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