Merrily Orsini's Thought Leadership

Merrily Orsini News

Business First: May 2006

Boost Your Bottom Line Through Positive Publicity – Have you ever turned on the news or picked up a newspaper and been surprised — or jealous — to find a profile on your biggest competitor? Public relations strategy is one of the most cost-effective ways to influence target audiences, establish[…]

Read More »

Lane Report: March 2006

Louisville’s First Lady of Home Care – Merrily Orsini turned social work lessons into a home-health legacy Merrily Orsini pioneered the geriatric in-home care business in Louisville in 1981 when she founded Eldercare Solutions. With a master’s in social work from the University of Louisville, Orsini used her education in[…]

Read More »

Home Health Care Management & Practice: February 2006

In this article, Merrily Orsini discusses the basics of marketing for the private-duty industry and how to develop a strategic marketing plan. She also provides tips on building successful sales and using lead-generation strategy, providing readers with practical ideas for marketing success. <<read more>>

Read More »

National Paralegal Reporter: October/November 2005

As people seek ways to avoid institutionalized care, the increase in home health care and non-medical home services is quickly taking the place of other care options such as nursing homes. Article used with permission of the National Federation of Paralegal Associations, Inc. (C) 2005 National Federation of Paralegal Associations, Inc. <<read[…]

Read More »

Success in Home Care: August 2005

In today’s media- and information-saturated world, there’s no substitute for instant name recognition. Referrals are won and lost in the few seconds it takes a potential client to determine their gut impression of your agency’s services. <<read more>>

Read More »