Home Care Resources

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Happy Anniversary Mt. St. Helens

It was May 18th 1980 when Mt. St. Helens blew its top. A friend of mine living in Portland on a houseboat at the time looked up to see a topless mountain where there once had been a pointed top.  The power of nature, once again, proved to be beyond imagination.

There is a power in marketing that is really beyond imagination, but many do not understand it, nor take the time to really internalize what it means. Branding is the essence of blow your top off marketing. However, branding takes strategy, time, patience, measurement, and perseverance.  It is not a quick fix to a dying business.

Introspection is the first step. Think about, study, and figure out exactly what your service differentiation (brand) really is. Do you pride yourself on being customer-friendly? If so, does everything you do—from the FAQ on your Web site to the length of time a caller spends on hold when inquiring on the phone—support this image? If not, revisit the essence of your service’s branding.  As a reminder, here is what “branding” means. Branding is the perception of your business that is created at every point of contact with the public.

Our MOST program provides the opportunity for an agency to reinforce a brand image that is knowledgeable, helpful, resourceful and caring. Everything we do in that program is geared towards enhancing the home care agency brand, and, because we know the power of branding, we continue to help our home care clients succeed in this increasingly competitive world.

Have a good day today, and think about how much better it would be if you subscribed to the theory of using blow your top off marketing.

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Rise above the home care crowd

Revamping programs to meet customer demand is one reason businesses succeed. corecubed has offered a home care specific industry program since October 2007, and in those three years, the program has changed a lot. Even the strategy has changed, based on how the industry is changing. What started out as a regulated process for going to market, is now a dynamic resource filled library that is Web-based and contains marketing, sales, design, and recruitment resources available to all members.

What this means, is that we now have complete modules that are based on a 30+ home care themes (PPTs, press releases, brochures, resource tips and helpful information, Web links, Web banners) as well as many standalone items. What started out as targeting referrals within the industry has now become a robust resource for an agency allowing an independent agency (or a location of a franchise) to compete in this crowded home care market place with the very best marketing and sales material available anywhere.

Communicating regularly is one key to staying in the mind of people who might need services, and the corecubed team implements the direct mail, the email eNewsletter (topical and VERY interesting and well read amongst the agencys’ email lists), so taking time to have regular communication with clients, families, referral sources and prospectives of each of those categories is not only done for the MOST program members, but also the communication adds value because of its helpful and informative nature.

Home Care In-a-Box is the theme of the next MOST Webinar that is sales oriented (disclosure) but also will take the attendee inside this incredible system to showcase the content, material and quality design that has been developed. If you are a home care agency or if you have a friend who owns one, I suggest you either sign or direct them to sign up for the Tuesday, October 26th one hour free (3 PM Eastern time)  Webinar now. The program is only offered to one agency in any geographic area because it is so good team corecubed does not want 2 people getting the same helpful information. The program maintains a 92% retention rate with our most successful home care companies using MOST and corecubed as their marketing partner. This is really a marketing program that is beyond belief in its depth and quality, and we are proud to say that we continue to listen to our clients and develop new ways for the MOST program members to compete and to rise above the crowd.

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