Popular psychology says that longitudinal fissures separate the human brain into two distinct cerebral hemispheres – the left brain and the right brain. These sides each have different functions and cause two different modes of thinking to occur. The left brain hemisphere functions are analytical, logical, focus on exact calculations, object and look at individual parts of puzzle. Right brain hemisphere functions are holistic, intuitive, synthesizing, and subjective and look at the greater whole puzzle. I’m sure you have heard people be referred to as “right brained” or “left brained” individuals.
It is commonly believed that certain professionals and tasks lend themselves especially well to specific brain types. Scientists, mathematicians, for example, are lefty types while creative professions like designers and free thinking occupations tend to be more right brained. But occasionally, you find professions where using both sides synergistically can make a person, not just good but GREAT at what they do. Marketing is one of the professions where being great involves being both right and left brained.