Home Care Marketing Tips

One of the more crucial selling points of home care is the fact that an agency can relieve some of the pressure on family members who try to administer that care on their own. According to this article written by Jayne Williams of the Port Clinton (Ohio) News Herald, and backed up by solid statistics, a lot of family members are going to need a lot of relief in the near future.

Williams cites government statistics that indicate that the odds are more likely than not that an adult will serve as an unpaid caregiver to a family member at least once in their lifetime. Roughly 44 million Americans will do so in a given year – that’s 21 percent of the adult population. According to the article, 80 percent of the long-term care in the U.S. is provided by non-professional family caregivers, 61 percent of whom are women and 13 percent of whom are aged 65 and older.

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Hypothetical situation:

Ned, an overzealous darts enthusiast, buys a dartboard for a local bar. The bartender has never played a game of darts in his life and thinks it will disrupt the normal operations of his establishment. He wants Ned to remove the dartboard, but Ned convinces him to play one game, thinking he’ll be hooked in a matter of minutes.

When the bartender’s turn comes up, he grabs a fistful of darts and – without even aiming – hurls them in the general direction of the dartboard.

Ned is embarrassed. Not only did the bartender completely miss the bull’s-eye, most of his darts never even made it to the board. Two of them are jutting out of a barstool and one has poked a rather unstylish hole in one elderly patron’s Derby hat.

“See what you’ve done?” the bartender shouts at Ned. “This is a ridiculous game! Now take the darts and go!”

It’s a humorous story, but unfortunately that’s how some companies view their marketing programs. They cast a skeptical eye at their advertising budgets (“Won’t these expenditures disrupt the normal operations of our business?”) and they doubt that marketing can do anything for them.

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Does this sound inviting? It is “Social Networking”, something that is considered in today’s world a solid component for any marketing strategy.

Facebook. Twitter. MySpace. LinkedIn. They’re the online Web tools that form the framework of social networking. In the “old” days, networking required the business owner to attend gatherings such as charity auctions, professional development seminars or cocktail parties to build and maintain relationships with prospective clients.

While there’s no way to replace that kind of face-to-face interaction, the advent of the Internet – and online social networking in particular – has provided additional tools for the arsenal of the marketing professional.

How does online social networking work?

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When good old standard media relations does not work, a way to get into the media is a sometimes powerful marketing tools called  an “advertorial.”

The term – a combination of the words “advertisement” and “editorial” – refers to a print or online advertisement that promotes a company’s products or services while at the same time reading like an editorial. The effect is that the reader often forgets that he is looking at an advertisement, so he ingests the selling points of the service offering, without experiencing the negative reaction readers so often have when stumbling across ads.

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Three recommendations for reading came out of the recent Private Duty Homecare Association’s Leadership Summit in Phoenix:

With a focus on making joyful moments for those who are caring for a person with Alzheimer’s Disease, Dr. Jane Thibault a noted Gerontologist recommends Caring Moments of Joy by Jolene Brackey Read a news excert about this book here.

Release Your Brilliance is Simon T. bailey’s latest book and it is about taking the 4 Steps to transforming your life and revealing your genius. Simon says that everything you need to be brilliant is already inside you.Read More