Merrily Orsini's Thought Leadership

Home Care Marketing Tips

The Top 3 Things to Win at Home Care Marketing in 2016

As we close out 2015 and start looking ahead at 2016, what is your plan for making your marketing more in line with what works in today’s marketplace? First, let me help you understand the importance of digital in the entire equation. In a word, “imperative”. It is, in fact,[…]

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Deliver excellence, personalized.

Bring Value to Your Client and Referral Relationships

What is the #1 best source of new home care and aging care business? Existing clients and existing referral sources! Are you “mining” that source as well as paying attention to all of the new potential clients and referral sources to buy your home care services? Check out these suggested[…]

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NEW marketing geriatric care management chapter is worth a horn toot.

Marketing Geriatric Care Management: I wrote the book!

Well, I wrote the CHAPTER IN the book, that is. The 4th edition of the Handbook of Geriatric Care Management was just published by Jones & Bartlett and the chapter on marketing geriatric care management was, once again, written by me. The first edition I wrote a chapter on the[…]

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Where do senior care buyers go when they need information?

The data is in from the latest Caring.com surveys from actual caregivers. Where do they turn when they need information? By far, they turn to the internet to find answers to questions and to find out if resources are recommended by others. Only 17% said they go to trusted advisors.[…]

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