Merrily Orsini's Thought Leadership

Home Care Marketing Tips

Blogging is for those with a story to tell

To Blog or Not To Blog

Part 3 of my notes from 2006 after reading Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble and Shel Israel. If you have not read Parts 1 and 2, please do so now. Then, this will all make more sense. Notes from May 29,[…]

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Blogging Links Boost your Google Juice

Part 2 from my notes from May 29, 2006, after reading  Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble and Shel Israel. If you have not read Part 1, please go back and start there. Although, these notes taken directly from the book[…]

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A good brand draws the customer in

Does Your Business Convey These 3 Identifiers of Excellent Branding?

Once again, I find myself amidst my wonderful home care friends (in Florida this time at HCAF Winter Gathering), and as usual, our discussions naturally turn to home care marketing. Through these discussions, I’m realizing that one aspect of marketing in particular – branding – is often misunderstood. And since[…]

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