Merrily Orsini's Thought Leadership

Home Care Marketing Tips

What St. Patrick Can Teach Us About Home Care Marketing

Dying the Chicago River green is only one of the crazy things that happen on St. Patrick’s Day. It is on this day that seemingly well-behaved professionals and adults across the country will find an excuse to let loose. They might wear green or even toss back a few Kelly[…]

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Seven Home Care Referral Marketing Habits Worth Adopting

Getting lots of inquiries about becoming a successful home care “marketer” (AKA home care salesperson). In thinking more about it, I find the best referral builders are also really successful rainmakers. The numbers speak for themselves in revenue and client census, if the agency is measuring. From my experience with[…]

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The top 3 things most important for building relationships

Three Key Stay-in-Touch Elements for Home Care Referral Partnerships

Following up on corecubed’s Building Referral Partnerships That Last webcast this week, I wanted to share the three most valuable ideas to keep in mind while building relationships. After you meet the people who are most likely to use your services or to refer to you, it is up to you[…]

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Blog or Die. Shut Up and Listen.

The following is part 5, and the last I will share, of my notes from 2006 after reading Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble and Shel Israel. If you have not read Parts 1 through 4, please do so now. Then, this[…]

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Blogging can entice

Tool Lust and Other Marketing Ideas

Part 4. These notes are from 2006, so some of the details are not accurate today. However, the interesting thing is the strategy and how the early bloggers felt that blogs would play out. These notes are from my original posting on May 29, 2006.  Naked Conversations: How Blogs are[…]

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