Home Care Conferences

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2013 Texas Association for Home Care and Hospice Winter Legislative Conference

Texas Association for Home Care & HospiceNot one but two sessions at the 2013 TAHC Winter Legislative Conference on January 24, 2013, will be on marketing home care via the Internet and social media.  If you’re attending the conference held in Austin, TX, you’ll have opportunities to learn how to stay current with your social media marketing and get noticed, as well as how to choose a visual and a message for your brand that expresses your company’s vision and truly resonates with potential customers.

In my first session, Using Facebook for Marketing: Looking for Likes?, I’ll discuss the importance of being active on social media sites, as well as:

  • How to create engaging content that gets you noticed
  • How to keep your content fresh
  • Best practices for a Facebook business page
  • How to integrate your Facebook page with your other online marketing channels

My second session, Branding for Your Business!, will take attendees through the process of exploring visuals, colors, and messaging that make up a brand and how to choose the right ones for your business.

To learn more about this fabulous conference, visit the Texas Association of Home Care & Hospice website. Will I see you in Austin on January 24th? Let me know over on the corecubed Facebook page!

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Speaking at 2013 Aging in America Conference!

How exciting to be accepted to speak at the American Society on Aging’s 2013 Aging in America Conference in Chicago, IL. The last time I presented there was in 1997. This time, I’ll be presenting a 60-minute workshop alongside Sheila McMackin of Wellspring Personal Care, titled The Warp and the Woof: The Unique Weaving of Privately Paid Services.

I am honored to have been chosen out of what I am certain was a premium list of aging care specialists and industry professionals to speak at this amazing conference. This annual conference (taken from their website) brings together relevant content, innovations and best practices and develops thought leadership on the most critical issues in the field of aging. Find out more about Aging in America 2013 here and learn about other upcoming home health and aging care conferences on my Home Care Conferences page.

Will I see you in Chicago this March? I hope so!

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Technology, Inbound Marketing, and Home Care! Oh My!

The National Association for Home Care & Hospice’s Annual Meeting & Exposition is coming up later this month, and this year’s focus will be on riding the high-tech tide into the future of home care! It’s no secret that the world and the home care industry are embracing newer and better technologies every day. Telehealth devices that can do everything from reporting health issues or falls to tracking a client’s movements throughout the home are being incorporated into the industry, giving agencies a technological edge, and making life better for clients and their families. But how can an agency take advantage of the technologies that their clients, referral sources, and potential clients use every day to increase business and profitability?

On October 22nd, I’ll be presenting at the NAHC Annual Conference on how home care agencies can increase their visibility online via inbound marketing. In this session, attendees will learn:

  • The overall process of inbound marketing as an integrated component of a successful marketing strategy;
  • The importance of effective online inbound marketing strategies to agency growth;
  • And the best methods for implementing online communication efforts into the current agency marketing and sales culture.

I’ll also talk about the growing use of mobile apps in the industry, what makes an effective website, and how you can and should be using social media. Will I see you in Orlando on October 22nd? If you are at NAHC, look me up!

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Arizona Non-Medical Home Care Association Keynote on Trends with a Focus on Technology in Home Care

Working with many agencies and vendors to the home care industry, and having spent years working in home care myself, I’ve seen the changes the industry has gone through and am very aware of the technological brink we are currently poised to breech. With more and more seniors becoming active online, and the children of those seniors doing a large amount of their shopping, researching, and info gathering on the Internet, agencies are beginning to take notice and embrace technology in home care.

Today’s successful in-home care agency needs to be aware of possibilities for the future, to stay ahead of the competition, solve problems before they present and think of new ways to go to market. With the advent of cloud-based computing, affordable tablets and smart phones, the applications of technology to non-medical home care are increasing daily. As the keynote speaker at AZNHA’s 2012 Symposium this month, I’ll be talking about trends in the industry. Following that keynote, I will address a special session on why integrating technology into home care isn’t the future, it’s the present!

Attendees will learn about:

  • Current technology available in the industry
  • Tech trends for the future
  • How to introduce or enhance technology to create best practices in home care
  • How to differentiate services to a more sophisticated customer

Technology and home care – two of my favorite topics! Let’s get the discussion going. Will I see you in Arizona on August 29th?

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Texas Association for Home Care & Hospice Private Pay Conference: Think Big!

My keynote speech this morning at the Texas Association for Home Care & Hospice, “Bigger & Better Customer Service: Winning and keeping clients in today’s market,” shared my version of ‘lagniappe’ and how we add that extra dollop to home care. Today’s home care market has competitive and economic challenges that require new tactics and tools to succeed.  Providing excellence in both the quality of the care provided and the way it is delivered necessitates a concierge state of mind. How have you made your customer service bigger and better?

Take it from me, the core of customer experience is understanding lagniappe.

  • A lagniappe (LAN-yap) is a small gift given to a customer by a merchant at the time of a purchase, something given or obtained gratuitously or by way of good measure.

Customer service with a concierge mentality is not a one-time event; rather, it is a process, and it permeates all components of the business:

  • Attitude: Bright, friendly, and helpful
  • Meeting Customer Needs:
    • From introduction through the relationship, any contact must be knowledgeable, helpful and responsive
  • Handling Conflict/Issues: Resolve conflicts or issues with respect, courtesy, and a genuine desire to help the customer
  • Special Requests, Services or Needs: Going out of the way to not only meet needs, but exceed expectations, making certain requests, services, or needs are not only met (baseline) but exceeded

Listeners today learned:

  • How to identify the concierge approach: what it is and how it looks
  • How to develop a plan to add in a concierge mentality for staff at all levels
  • How to identify any issues and/ or barriers to developing this approach to excellence

If you need some one-on-one consulting for great home care marketing and concierge, give me a call!

 

 

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