Core values: Entrepreneur Merrily Orsini – Merrily Orsini is the managing director of corecubed, formerly known as My Virtual Corp., which is an integrated marketing, design and public relations company. corecubed has eight full-time employees and nine associates who do contract work for the company. Orsini talked with Business First about her own career as […]
Boost Your Bottom Line Through Positive Publicity – Have you ever turned on the news or picked up a newspaper and been surprised — or jealous — to find a profile on your biggest competitor? Public relations strategy is one of the most cost-effective ways to influence target audiences, establish trust and build credibility for […]
Louisville’s First Lady of Home Care – Merrily Orsini turned social work lessons into a home-health legacy Merrily Orsini pioneered the geriatric in-home care business in Louisville in 1981 when she founded Eldercare Solutions. With a master’s in social work from the University of Louisville, Orsini used her education in social work and expertise in […]
In this article, Merrily Orsini discusses the basics of marketing for the private-duty industry and how to develop a strategic marketing plan. She also provides tips on building successful sales and using lead-generation strategy, providing readers with practical ideas for marketing success. <<read more>>
As people seek ways to avoid institutionalized care, the increase in home health care and non-medical home services is quickly taking the place of other care options such as nursing homes. Article used with permission of the National Federation of Paralegal Associations, Inc. (C) 2005 National Federation of Paralegal Associations, Inc. <<read more>>
