Merrily Orsini's Thought Leadership

Home Health Care Management & Practice: February 2006

In this article, Merrily Orsini discusses the basics of marketing for the private-duty industry and how to develop a strategic marketing plan. She also provides tips on building successful sales and using lead-generation strategy, providing readers with practical ideas for marketing success. <<read more>>

Read More »

National Paralegal Reporter: October/November 2005

As people seek ways to avoid institutionalized care, the increase in home health care and non-medical home services is quickly taking the place of other care options such as nursing homes. Article used with permission of the National Federation of Paralegal Associations, Inc. (C) 2005 National Federation of Paralegal Associations, Inc. <<read[…]

Read More »

Success in Home Care: August 2005

In today’s media- and information-saturated world, there’s no substitute for instant name recognition. Referrals are won and lost in the few seconds it takes a potential client to determine their gut impression of your agency’s services. <<read more>>

Read More »

Private Duty Insider: April 2005

Brand establishment was the central theme of a seminar provided by Merrily Orsini, private duty manager-turned-marketing guru, at the 2005 NPDA Conference. From an article in the Private Duty Insider, “NPDA reports that 225 private duty managers attended its three-day meeting, the largest crowd drawn by the 650-member organization in[…]

Read More »

The Pathfinders: Spring 2004

Mentors help students find their way. Stephanie Mattingly couldn’t help being a little nervous. It was January 2003, and the University of Louisville junior was on the way to her first meeting with Merrily Orsini, the businesswoman selected to be her mentor. Orsini, president of My Virtual Corp., a Louisville[…]

Read More »