Merrily Orsini’s professional background is solid with aging care issues and solutions. Orsini’s mission is to educate about the value and benefits of healthcare at home which she is doing through a podcast series, Help Choose Home. Recognized nationally for her expertise in healthcare at home, Orsini is involved in numerous organizations within the healthcare at home industry. For several years she has been educating around the value and benefits of care in the home as a component of the larger care equation.
Leadership is in her genes. Her business ownership began in 1981 with a geriatric care managed in-home care agency, a venture that garnered her the prestigious EY Entrepreneur of the Year Award in 1996. She would later sell that business and in 1998 found corecubed, a full-service marketing, design and SEO company that focuses on digital integrated marketing for home care and aging care services. in 2017, Orsini won a Silver Stevie Award for Lifetime Achievement in Business.
She is past Chair of the Private Duty Homecare Association of America and recently served on the board of the National Association for Home Care and Hospice. Following her board membership and chairmanship, she served as the Chief Strategic Officer for the Private Duty Homecare Association. in 2018 Orsini served on the Strategy 2.0 Committee for the National Association for Home Care & Hospice.
Orsini’s corecubed team touts SEO as a specialty, and the team’s in-depth knowledge of digital marketing in aging care and home care makes corecubed the preeminent SEO business in the industry. The team expertise in social media, from set-up to strategy to implementation, is cutting edge and setting industry standards for engagement.
Since its inception, corecubed has won multiple awards for outstanding marketing work. 2018 marks the 5th Gold Aster Award received. Each year corecubed wins, and the list is long. Some outstanding recognition: In 2012 corecubed won a GOLD American Business Award, the prestigious Stevie Award, for the best non-profit website in America, a site which also won a Web Marketing Award for setting a standard of excellence. In 2009, Orsini’s MOST Program (a marketing program designed specifically for the home care industry) was a finalist for the Stevie Awards Marketing Campaign of the Year. Working Woman Magazine named corecubed one of the 25 Best Woman Owned Companies in America in 2008, and Orsini was honored as Louisville Magazine’s Digital Age Entrepreneur in its 2008 “Best of Louisville Awards.”
Orsini holds a master’s degree from the University of Louisville, has served as a workshop leader and speaker on the local, regional and national levels from 1988 to 2018, and her company currently serves marketing clients in over 35 states, in Canada and abroad. Visit corecubed to see a selection of client work.