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Brand establishment was the central theme of a seminar provided by Merrily Orsini, private duty manager-turned-marketing guru, at the 2005 NPDA Conference. From an article in the Private Duty Insider, “NPDA reports that 225 private duty managers attended its three-day meeting, the largest crowd drawn by the 650-member organization in the three-year history of its […]
Mentors help students find their way. Stephanie Mattingly couldn’t help being a little nervous. It was January 2003, and the University of Louisville junior was on the way to her first meeting with Merrily Orsini, the businesswoman selected to be her mentor. Orsini, president of My Virtual Corp., a Louisville business services company, had founded […]
Counter bad private duty press with your own positive PR messages. Looking to generate good media for your private duty home care operation? “Before setting out a marketing/public relations campaign, it is imperative to understand who your customer is and the messages they should be getting about your company,” Merrily Orsini, president of My Virtual […]