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Creating Buzz for Your Private Duty Agency: A Checklist for Home-Care Public Relations – When introducing a new business to the community or providing information regarding an existing business, there are some specific pieces of information you should include in your promotional materials. <<read more>>
Rev Up Your CEU For Continuous Marketing – Take your continuing education program to the next level and you’ll not only garner 10% to 15% more referrals on average, you’ll also bring in thousands of dollars in new revenue. <<read more>>
How to Craft and Deliver Direct Mail that will Generate Referrals – To achieve a direct mail campaign that will yield inquiries and sales, include information that is helpful to either the potential client or referral source. Matching wants and needs is crucial to your success with direct marketing. << read more >>
The home-care industry must address concerns as the number of older Americans increases – Since Kentucky State Data Center director Ron Crouch started alerting Kentuckians about the effects of an aging society several decades ago, and how Kentucky is ahead of the curve as to what America will look like as its citizens age, not much […]
Merrily Orsini appointed to advisory board – The Private Duty Home Care Association, an affiliate of the National Association for Home Care and Hospice, has appointed Merrily Orsini to its advisory board. She is managing director of corecubed, a Louisville marketing communications firm. She was a pioneer in the geriatric home-care managed-business industry. — Charlie […]
Core values: Entrepreneur Merrily Orsini – Merrily Orsini is the managing director of corecubed, formerly known as My Virtual Corp., which is an integrated marketing, design and public relations company. corecubed has eight full-time employees and nine associates who do contract work for the company. Orsini talked with Business First about her own career as […]
Boost Your Bottom Line Through Positive Publicity – Have you ever turned on the news or picked up a newspaper and been surprised — or jealous — to find a profile on your biggest competitor? Public relations strategy is one of the most cost-effective ways to influence target audiences, establish trust and build credibility for […]
Louisville’s First Lady of Home Care – Merrily Orsini turned social work lessons into a home-health legacy Merrily Orsini pioneered the geriatric in-home care business in Louisville in 1981 when she founded Eldercare Solutions. With a master’s in social work from the University of Louisville, Orsini used her education in social work and expertise in […]
In this article, Merrily Orsini discusses the basics of marketing for the private-duty industry and how to develop a strategic marketing plan. She also provides tips on building successful sales and using lead-generation strategy, providing readers with practical ideas for marketing success. <<read more>>