Merrily Orsini's Thought Leadership

Updated Social Media Results for Home Care Marketing

Wise, strategic usage of social media works

Becoming social with relevant helpful information drives home care referrals

Would you believe I still get asked, “So how does social media bring me clients?” And, today, I will answer this, using today’s user statistics and technological realities.

74% of American adults are online. Facebook, Twitter, Pinterest, Instagram, YouTube and LinkedIn are still the top platforms used. Older, affluent users are a subgroup that is growing daily.

Have you ever looked at the Internet Live Stats page? In real time, you can see activities on the Internet. As I write this, there are 3 billion 200 million and growing users. Over 2.5 billion google searches today, so far, and over 5 billion videos viewed on YouTube. Think about that usage, and understand that when someone is searching online, the search includes all of the Internet. It is not like a phone book that is segmented by city. A competitor could be anywhere in the world, and trying to get attention from someone in your market.

So, how does social media tie in with this, and how can it help you get clients? Social media is one way that people of like minds and like thoughts can get together. Social media helps with authority, and authority is one of the things that Google considers when ranking a website. Posting information about issues that relate to home care, will be of interest to those who are seeking care information. Those people seeking care information are also seeking care, at some point either today or in the future.

And, there are lots of people using Facebook. In fact, 149 billion active users are on Facebook today.

And, are those users looking for and/or being influenced regarding care needs?

According to the latest information, more than 40 percent of consumers say that information found via social media affects the way they deal with their health. From a recent study, 54 percent of patients are very comfortable with their providers seeking advice from online communities to better treat their conditions. Thirty-one percent of healthcare professionals use social media for professional networking. Thirty percent of adults are likely to share information about their health on social media sites with other patients, 47 percent with physicians, 43 percent with hospitals, 38 percent with a health insurance company and 32 percent with a drug company. .

When someone is searching for home care, they start that search online, and they look at social media, medical sites, and then go to websites and see if they can gain more insight into how to solve their problems. Using social media, and addressing the needs of those seeking care, while showcasing your agency as a quality provider, will help those seeking home care find you.

My fabulous team at corecubed can set up social media accounts, create a strategy for success, and implement everything! We can keep your social media active, write blogs for your website, and use a strategy that gets proven results.

Inquire as to how we can help  you.