Merrily Orsini's Thought Leadership

Understanding How to Provide Geriatric Care Management Is a Skillset for the Future

Geriatric Care Management HandbookIn 2012 there were 39 million people over 65, and in 2014 there are 43 million. In fact, 10,000 people are turning 65 each day. Now, turning that magic age does not mean that care is immediately needed. In fact, most care is not needed until a person reaches 80. So, that means that, when the first boomers reach 80 in 2026, the onslaught for care will begin. Understanding what aging means in terms of frailty, functionality, and needs is at the heart of geriatric care management.

The Handbook of Geriatric Care Management, the only textbook of its kind on the subject, will be releasing its 4th edition in 2015. Published by Jones & Bartlett, and compiled by editor Cathy Jo Cress, this comprehensive guide for Geriatric Care Managers (GCMs) is an essential teaching tool, with lessons and guidelines on:

  • Supporting clients’ quality of life
  • Assessing and supporting family caregivers
  • Ethnic and cultural considerations in geriatric care management
  • Combining a home care agency and a GCM practice
  • Care planning
  • And much more

As one of the authors of a chapter in this important textbook, I am pleased to announce that I will be revising my chapter, “Marketing Geriatric Care Management.” In this chapter, geriatric care managers learn how to:

  • Market services to the geriatric care population
  • Create a solid marketing strategy
  • Develop a strategic marketing plan
  • Develop their brand
  • Target their marketing message to the right audience
  • Set themselves apart from the competition
  • Use new technology and digital media as a core component to reach those who have a need
  • Use education on issues related to aging to reach those in the first phase of the buying cycle
  • And more

As a veteran of the aging care industry, my professional background is steeped in home care, geriatric care management, and marketing. My business ownership began with a geriatric care managed in-home care agency, which earned the Ernst & Young Entrepreneur of the Year Award in 1996. I founded corecubed (Aging Care Marketing) in 1998 after selling my home care business. corecubed focuses on marketing aging care companies using strategy, design and integration to get results for our home care and aging care client partners.

The corecubed team has won multiple awards, including a prestigious Stevie Award, and a coveted Webby Award nomination, as well as numerous Aster Awards and Web Health Awards for our home care marketing materials.

It is such an honor to be asked to contribute to this informative and timely book, and I am thrilled to be able to bring my marking and aging care expertise to the Handbook for Geriatric Care Management in its latest edition. To learn more about the handbook and about its editor, Cathy Jo Cress, please visit her website.

If you are interested in having a team with in-depth geriatric care experience working with you or your business to better reach a senior care market, the experts at corecubed know how to do it. Just contact us and we will gladly assist you in better targeting your campaigns, branding your business for success, and communicating with those who make decisions.