Barbara Muntz, RN, BSN, Senior Vice President of Accreditation at Community Healthcare Accreditation Program, just gave a wonderful overview of accreditation for home care agencies providing at home senior and disability care to those who pay a fee. She presented on corecubed’s monthly educational webinar on marketing home health care.
Essentially, there are no standards across the United States that guarantee a level of service quality be delivered by private duty/private pay agencies. Most franchises have standards. The independently owned agency has to create their own, unless there is some sort of licensure in the state.
Quality is the number one focus for the agencies of the future. In such a non-regulated industry as private pay home care, having a standard that governs agency operations and procedures allows
1) a standard against which to measure
2) marketing opportunities that differentiate the agency on quality
3) better chance of entry into the integrated healthcare delivery system (as in-home care is brought in to the mix of providers tasked with caring for an aging population, Accountable Care Organizations, Medical Homes, hospitals and certified home health agencies all will soon find they need the special results gained by utilizing non-regulated in-home care combined with some form of telehealth”.
Check out the series of using vendors, operational excellence and quality to differentiate in the marketplace. Thinking strategically about marketing your home care agency and taking actions to enhance the delivery of a quality service experience will pay off, as your agency will likely be around for the future.
Visit us at corecubed to find out how we can help you better market your home care agency.