Hope all had a very Merry Christmas and are looking forward to a great New Year in 2014. One of the things that should be on your business resolution list is to do a better job of getting your website found. And, one thing to always keep in mind, is that, if Google is not happy, then your website rankings will not make you happy.
Rap Genius found this out the hard way. Try Googling “Rap Genius” and you will not get the website. You will get their social media sites, but not the website. Why? They were actively trying to bypass the backlink process that alerts Google that a website is important.
According to an article in Business Insider, “Google’s search results are based on a lot of different factors, but at the most basic level, Google measures how many other sites are linking to your site to determine where you should be in search rankings.
At corecubed, we have been practicing Search Engine Marketing since 1998, and have followed Google’s best practices for getting found since then. And, they change regularly, and sometimes what was good one year, is not good the next. We oftentimes find that businesses treat websites as static brochures, and think they can create a website and forget about it. Totally untrue, and getting more untrue as the Internet matures.
In fact, the latest algorithm changes, catch-ily called Hummingbird, the importance of adding new content and having that content be relevant to your marketing efforts, is crucial. And, many people/businesses find this time consuming and are not willing to do the work to make an important site. However, the downside is that Google will make your site unfound to search engines, if you violate the rules.
So, don’t try to fool Google. Play by the rules. Resolve in 2014 to take a hard, fresh look at your website and either redo it, or have it updated. Use standard and accepted best practices for search engine optimization (SEO). If you need someone to help you, try outsourcing your home care marketing to corecubed, since we have been doing it for 15 years, have content specialists on board, and know what we are doing.