Not one but two sessions at the 2013 TAHC Winter Legislative Conference on January 24, 2013, will be on marketing home care via the Internet and social media. If you’re attending the conference held in Austin, TX, you’ll have opportunities to learn how to stay current with your social media marketing and get noticed, as well as how to choose a visual and a message for your brand that expresses your company’s vision and truly resonates with potential customers.
In my first session, Using Facebook for Marketing: Looking for Likes?, I’ll discuss the importance of being active on social media sites, as well as:
- How to create engaging content that gets you noticed
- How to keep your content fresh
- Best practices for a Facebook business page
- How to integrate your Facebook page with your other online marketing channels
My second session, Branding for Your Business!, will take attendees through the process of exploring visuals, colors, and messaging that make up a brand and how to choose the right ones for your business.