Merrily Orsini's Thought Leadership

The Geezers and the Geeks

As an official “geezer” myself now, I can call a spade a spade. What a great move for Best Buy to target the senior user for technology help. Statistics continue to show that more and more people are going online for information, entertainment, and searching for products and services.

Today the Geek Squad announced that they have contracted through AARP to be available to help seniors, for an annual fee, with their tech needs. The world of travel, Words with Friends, online shopping, and communicating in general gets a whole lot easier when the technology is applied and working.

Geezer Geeks Unite

Geezer Geeks Unite

So, those of you who target seniors, just another sign that the website should be at the core of your marketing strategy!