In a recent post, I shared that aging care providers across the country are exploring new marketing practices because the way they have previously received business and referrals is changing. Marketing should be at the core of an agency’s strategy for company growth and development of community relationships and referrals—and below are my signature questions for laying the foundation for creating a strategic home care marketing plan.
Before digging deep into strategy details, ask yourself if you have completed the following strategic marketing steps:
- Have you strengthened your brand through a website redesign that meets today’s technology?
- Have you focused on the materials needed for education about your services?
- Have you trained office staff to do better intake and understand private duty better?
- Have you adopted a meaningful cause?
- Have you started a PR campaign that focuses on identifying interested media to share your company story?
- Have you created a culture of networking that includes participating in community events?
With those marketing steps in the back of your mind, now you need to find a way to stand out and be remembered. Here’s how you do that!
- Understand the target audience.
- Understand the messages that resonate with the target.
- Marry the visual with the message.
- Communicate often in channels that reach the target.
- Focus on results, based on measurement.
- Communicate to the right people within referral organizations, and make their lives easier.
- Make a good first impression.
- Interact and respond appropriately, online, direct and in person.
- Fulfill needs.
Throughout the coming weeks, I will expose my secrets for integrating marketing efforts in an orchestrated strategy. To provide a visual for a marketing plan outline, click and reference this guide below.
In the meantime, if you have questions about marketing your home care agency, I would love the opportunity to strategize to help you meet your marketing needs. Or, book me to speak at your next home care or marketing event.