Private Duty Homecare Association Leadership Summit: Wednesday – Day 3

Birds-of-a-Feather Roundtables

Day three of the 2012 Private Duty Homecare Association Leadership Summit began with attendees learning from their peers at our Birds-of-a-Feather Roundtables. Facilitated by experts on various topics, attendees sat around tables to get input and to discuss ways to grow and improve what they are doing related to the topic. The questions were flying and watching agency owners share their best practices was a great collaborative exercise. Many continued their discussions post-session and planned to exchange contact information post-conference.

Topics at the roundtables included:

  • Alternative service offerings
  • Modeling private home care services based on a concierge model
  • Social media as a marketing tool
  • Google & Grandma: SEO tips
  • Health care reform
  • Grass roots lobbying efforts for home care issues
  • Ethics and the new age of private duty home care
  • Disaster preparedness
  • Long-term care insurance ins and outs
  • CRM and workflow processes
  • Wage and hour issues

Software Speed Dating

For those interested in learning about scheduling and management software, attendees joined the first-ever software speed dating session. Four different vendors presented for 15 minutes each. They highlighted what differentiated their software as well as highlighted the items that current customers find the most beneficial. Vendors that participated were eSolutions, Generations, Shoshana Technologies, Rosemark and Heath Trust Software.

Closing General Session

Private duty home care agencies are facing business-changing issues from current legislation. From health care reform and all that trickles down from those initiatives, Bill Dombi, Vice President of Law for NAHC, closed the conference with a thorough download from Washington DC Bill opened with the fact that our biggest concern should be how we are going to meet the great and growing demand for care. He added that, because it is an election year, he predicts we will not see the health care reform act repealed in 2012. However, it will be a central part of the 2012 campaigns for presidential election.

In 2012, several issues are on the forefront, including the fate of healthcare reform law at the US Supreme Court. Everyone is really looking toward the US Supreme Court to see what they are going to decide with these cases. What will be affected out of these decisions will be:

  • individual mandate which addresses the minimum coverage provision
  • Anti-Junction Act which deals with applicability

What might be considered the most impactful issue on the table for private duty is the Companionship Exemption. Bill went through many of the updates about where legislation stands as well as what we can expect in the near future. For a recap of these updates, please watch the Legislative Update videos at

NAHC has an action plan which includes conducting an economic impact study as well as a media campaign. Bill mentioned that agencies can go the NAHC website to send messages to Congress.

Post-Conference Intensive: Focus on Sales

Led by Barbara Akst, BA, MA, CEO of Training Unlimited of Virginia, this time served as an interactive work session. Attendees came prepared with their sales plans to focus on goals and objectives to establish action items to carry out upon returning to the office. A key take-away from the session for the attendees was to understand and determine the difference between knowing goals vs. objectives. Another great learning from the session was the acronym “SMART” Goals. SMART stands for specific, measureable, achievable, results focused, time bound. Barbara encouraged attendees to think about what is it that they want in a sales professional in terms of characteristics, what their role will be and what their performance expectations are.

Watch what happened at the Private Duty Homecare Association Leadership Summit on the PDHCA YouTube Channel