Social media is certainly one of the ways to market products and services, and we know from the statistics that more businesses are putting money into social media and taking a hard look at their past practices.  The secret to marketing success, however, is paying close attention to where you get clients and customers and doing more of what works.

One of my daily reads is a series of articles about marketing, and today this one hit the spot:

“If you aren’t meeting the right kinds of customers or clients, try fishing further upstream, in another river, or hunting quail instead. There’s no shame in changing course, and you may find that a very small change can pay very large dividends—for your business and your lifestyle.”