Cross Product Promotion

As a follow up to yesterday’s post of the number one brand, Coke, I got a 1957 menu from Woolworth’s via email yesterday. When I looked at it- what did I see? Coke logo displayed prominently, and larger than Woolworth’s logo on their own menu! What a fabulous example of cross product marketing and promotion, and how ingenious of Coke to do that way back then. No wonder they are the world’s most recognized brand.