As a follow up to yesterday’s post of the number one brand, Coke, I got a 1957 menu from Woolworth’s via email yesterday. When I looked at it- what did I see? Coke logo displayed prominently, and larger than Woolworth’s logo on their own menu! What a fabulous example of cross product marketing and promotion, and how ingenious of Coke to do that way back then. No wonder they are the world’s most recognized brand.

Cross product promotion started early for Coca Cola