Who said that advertising a retirement home has to be photos of old people smiling and looking blissful and peaceful? One retirement home in Florida enlisted all their staff and residents to make a fun, engaging video of life at the facility. Wouldn’t you want to retire here?
Westminster Shores, Florida Retirement Home
It is true that rock n roll is here to stay. And working together and having fun is possible. And loving one’s job is achievable. And creating an inviting visual of a senior facility simply takes creativity.