The stats are coming in strong: social media is becoming a force in purchasing and building brands that sell. A recent article on eMarketer reports that more than one-half of Facebook fans said they are more likely to make a purchase for at least a few brands, and 67% of Twitter followers reported the same.
Furthermore, 60% of respondents claimed their Facebook fandom increased the chance they would recommend a brand to a friend. Among Twitter followers, that proportion rose to nearly eight in 10.
And why is it that people become fans? The number one reason was to receive discounts.