My experience spans nearly all aspects of the home care industry—from owning and operating a home care agency to serving on national boards and influencing political leaders on home care issues. Today, I’ve assumed the role of home care marketing expert and provide counsel to national organizations and businesses on aging and care issues as well as strategic marketing for products aimed at those targets. I’m also armed with strategic knowledge of the latest developments in mobile technology and social media, a new frontier for leaders in home care—so I aim to introduce a fresh marketing perspective that is relevant to audiences today.

More details about the Private Care Conference can be found here. Have questions about marketing your own home care agency? I would love the opportunity to strategize your marketing needs.

My home care marketing discussion is rich with first-hand understanding that private duty home care is an at-need service, so being remembered when a need arises is the key to increasing referrals. This can be accomplished by using a variety of tactics across all media. It’s all about marketing, marketing, marketing! 

Today’s session, titled “Resource-Rich Marketing to Referral Sources: A Way to Stand Out from the Crowd,” further defines the strategy behind this concept and how it has proven to be effective. And, participants will:

·    Be able to demonstrate the importance of a marketing strategy by understanding the “at need” component of home care services

·    Be able to discuss the human elements of reactions to branding, consistent messaging and educational and informational components that resonate with referral sources

·    Be able to identify how to implement consistent, branded and resource-rich marketing messages and visuals across a wide variety of referral sources to generate new referral sources

Thanks for reading my ongoing homecare marketing tips, resources, and strategies for success here at www.merrilyorsini.com. You’ll always find something new to bring to your marketing strategy, be reminded of home care marketing basics, or simply stay in the loop about upcoming conferences, webinars, and marketing and technology topics. 

If you would like more information about booking me for a consultation, to speak at your conference or event, or to review and provide input on industry ideas, information or materials, please fill out the form here and someone will be in touch with you shortly.

PDHCA’s discussion, co-presented by Peter Notarstefano, an aging expert from LeadingAge, will be an invaluable presentation of the telltale indicators that additional care is needed. The interactive webinar discussion will cover topics such as: what can be done as a family caregiver to help frail loved ones; how in-home care assists long distance family situations; and the introduction of checklists for care.

Webinar details:

When: October 11, 2011 at 7 p.m. Eastern time

Where: Your computer

How: Register now for this free, not to be missed, online presentation!

https://www2.gotomeeting.com/register/863456122

Hope you join us tonight!

On October 2, I will take the podium as the expert on private duty home care during the general opening session, and on October 3, I’ll lecture on marketing with today’s technology.

My experience spans nearly all aspects of the home care industry—from owning and operating a home care agency to serving on national boards and influencing political leaders on home care issues. Today, I’ve assumed the role of home care marketing expert and provide counsel to national organizations and businesses on aging and care issues as well as strategic marketing for products aimed at those targets. I’m also armed with strategic knowledge of the latest developments in mobile technology and social media, a new frontier for leaders in home care—so I aim to introduce a fresh marketing perspective that is relevant to audiences today.

More details about the NAHC 30th Annual Meeting & Exposition can be found here. Have questions about marketing your own home care agency? I would love the opportunity to strategize your marketing needs.

With all that is happening around the world, and with so much affecting each of our worlds, I have a momentous task this morning of bringing it all together at the Missouri Alliance of Home Care’s Annual Conference in the Ozarks where I key note on social media, industry trends and changes in the home care world.

My mother used to say to me, “Whoever told you life was fair?” and I have oft repeated that. However, fairness and really learning how to live with what we are given, how to set goals and strive for me that is within our reach, and how to best work towards a future that we want for our grandchildren and theirs should be on all of our minds.

Today’s key note will not be THAT all consuming, but that quote “Life isn’t about how to survive the storm, but how to dance in the rain.” Is one that I think should bring a smile to everyone’s face and help out when the going gets tough.

April 12, 2011 – 12:00 pm – 1:00 pm EST (11:00 am – 12:00 am CT)
Member: $25
Non-member: $75

You’ve built your agency – isn’t that enough? Think again. You must market to stay in business and grow sales! Avoid the common pitfalls by learning how to create a strategic marketing plan, budget and understand the differences between marketing, sales and public relations. Gain insights into the components of a successful marketing plan in this 1-hour session.

Register Now

Be human
Add value
Don’t reveal confidential information
Be professional
Be aware of your responsibility
Check your facts and credit your sources
Disclose who you are
Understand and implement your clients’ policies
Know who you are linking to
Pretend it’s a party

The shift from impressions to connections and from campaign to connections, Bough and Agresta state, is the crux of social media and social networking changing how businesses communicate with their publics.

Speaking at the Rotary Club of Louisville today, February 17 at 12:30 PM, I will be presenting an interactive social media event. Please join us in person or virtually.

Jones is currently Chairman of Kayak.com and CIO of Sabre, Inc and a true innovator. Come to Long Beach, join the conference, and listen to Terry Jones start us off with envisioning the future.

Then you WILL have a Happy New Year for certain, as you will be ahead of the competition!

Entrepreneurs interested in claiming a stake in the growing elder care industry will likely have questions: “Where do I start?” “What are the costs associated with starting a business?” “Am I the right person to have a business?” “What tools do I need?” “How do I go about marketing my business?” “What procedures, forms or resources are available for my new business?”

Listen to my FREE Webinar archived on www.MarketHomeCare.com and find out the answers to many of the questions you may have about starting and running a successful non-medical home care agency. Then browse around on the site to see all the tools we offer to assist you in starting and running and growing a profitable agency.

During my FREE educational Webinar, you will learn:

• The basics of starting and operating a non-medical home care company, including estimating costs and creating an efficient administrative operation
• The basics of strategically marketing your home care company internally and externally, attracting and retaining reliable staff members as well as new clients

These useful hints and tips for start-ups are just the beginning. You’ll also learn about a variety of tools, resources, products and customizable solutions for starting or growing your private duty business.

Listen NOW! Find out more about starting a non-medical home care business, visit www.startprivateduty.com. Or, check out the Private Duty Business Manual, an experienced-based how-to guide written by me, using my years of first-hand knowledge of owning a home care agency. It is a great tool for starting or growing a home care agency!

More details: Effective marketing is key for growing any business. The home care industry, however, requires a marketing approach that differs from standard and traditional marketing efforts in many crucial ways. Do you want to learn the foundational basics to improve your marketing efforts for your home care agency to stand out from the competition?

These three Webinars offer an overview of marketing strategy as it specifically relates to growing a home care business. Industry veteran and marketing home care expert Merrily Orsini, MSSW, will introduce you to marketing tools and techniques proven to take your agency to the next level.

These  educational Webinars teach:

- What important marketing information you need to know when it comes to home care
- The essentials of keeping your brand top of mind
- What marketing efforts you should start right away
- How to budget for the best results
- Techniques for allocating marketing time when time is scarce

Plus much, much  more.