Posts in the ‘Merrily Orsini Speaks’ Category
Home Care Alliance of Massachusetts
Hello, Worcester! My travels have now brought me to the Home Care Alliance of Massachusetts’ Private Care Conference. To follow up on my presentation at the 2009 conference, I will be sharing the latest cutting-edge Internet marketing media applications for managing and growing a private care business. Presenting “Marketing for the Future Now: Going Mobile, Web-Enabled, Social Networking,” tomorrow’s discussion will cover usage statistics, characteristics, various platforms and the overall process of using online inbound marketing as an integrated component of a successful marketing strategy. I’ll demonstrate these strategies to ignite agency growth and identify the best methods for marketing communication efforts.
My experience spans nearly all aspects of the home care industry—from owning and operating a home care agency to serving on national boards and influencing political leaders on home care issues. Today, I’ve assumed the role of home care marketing expert and provide counsel to national organizations and businesses on aging and care issues as well as strategic marketing for products aimed at those targets. I’m also armed with strategic knowledge of the latest developments in mobile technology and social media, a new frontier for leaders in home care—so I aim to introduce a fresh marketing perspective that is relevant to audiences today.
More details about the Private Care Conference can be found here. Have questions about marketing your own home care agency? I would love the opportunity to strategize your marketing needs.
association marketing, home care marketing, inbound marketing, Internet marketing, website marketing
Resource-Rich Marketing to Referral Sources: A Way to Stand Out from the Crowd
Today’s presentation that I’ve prepared for the Indiana Association for Home & Hospice Care is a marketing message that should be heard by every home care agency owner—and it’s my bread and butter. I have more than 30 years of combined experience in geriatric care, managed home care, Internet marketing and strategic communications. Additionally, I’ve been in the shoes of many of my listeners as I’ve previously owned and operated my own private duty agency for more than 15 years.
My home care marketing discussion is rich with first-hand understanding that private duty home care is an at-need service, so being remembered when a need arises is the key to increasing referrals. This can be accomplished by using a variety of tactics across all media. It’s all about marketing, marketing, marketing!
Today’s session, titled “Resource-Rich Marketing to Referral Sources: A Way to Stand Out from the Crowd,” further defines the strategy behind this concept and how it has proven to be effective. And, participants will:
· Be able to demonstrate the importance of a marketing strategy by understanding the “at need” component of home care services
· Be able to discuss the human elements of reactions to branding, consistent messaging and educational and informational components that resonate with referral sources
· Be able to identify how to implement consistent, branded and resource-rich marketing messages and visuals across a wide variety of referral sources to generate new referral sources
Thanks for reading my ongoing homecare marketing tips, resources, and strategies for success here at www.merrilyorsini.com. You’ll always find something new to bring to your marketing strategy, be reminded of home care marketing basics, or simply stay in the loop about upcoming conferences, webinars, and marketing and technology topics.
If you would like more information about booking me for a consultation, to speak at your conference or event, or to review and provide input on industry ideas, information or materials, please fill out the form here and someone will be in touch with you shortly.
association marketing, Homecare Marketing, marketing to referral sources
PDHCA “Help Choose Home” Webinar Reminder—It’s TODAY!
One of the main concerns of families with aging loved ones is how to know when extra care is needed. If an elderly relative does not live nearby, the signs of struggling can be missed. Tonight at 7 p.m. Eastern time, I will facilitate the next installment of the PDHCA “Help Choose Home” webinar series that will present on the topic “Signs that In-Home Care is Needed.”
PDHCA’s discussion, co-presented by Peter Notarstefano, an aging expert from LeadingAge, will be an invaluable presentation of the telltale indicators that additional care is needed. The interactive webinar discussion will cover topics such as: what can be done as a family caregiver to help frail loved ones; how in-home care assists long distance family situations; and the introduction of checklists for care.
Webinar details:
When: October 11, 2011 at 7 p.m. Eastern time
Where: Your computer
How: Register now for this free, not to be missed, online presentation!
https://www2.gotomeeting.com/register/863456122
Hope you join us tonight!
NAHC 30th Annual Meeting & Exposition in Las Vegas
It’s no surprise that I’m back on the road this weekend. September has been jam-packed with trips and speaking engagements. Next week, I have the privilege of presenting twice at the National Association for Home Care & Hospice (NAHC) 30th Annual Meeting & Exposition in Las Vegas, which runs from October 1-5.
On October 2, I will take the podium as the expert on private duty home care during the general opening session, and on October 3, I’ll lecture on marketing with today’s technology.
My experience spans nearly all aspects of the home care industry—from owning and operating a home care agency to serving on national boards and influencing political leaders on home care issues. Today, I’ve assumed the role of home care marketing expert and provide counsel to national organizations and businesses on aging and care issues as well as strategic marketing for products aimed at those targets. I’m also armed with strategic knowledge of the latest developments in mobile technology and social media, a new frontier for leaders in home care—so I aim to introduce a fresh marketing perspective that is relevant to audiences today.
More details about the NAHC 30th Annual Meeting & Exposition can be found here. Have questions about marketing your own home care agency? I would love the opportunity to strategize your marketing needs.
digital marketing, Homecare Marketing, inbound marketing, private duty conference, private duty strategy, search engine optimization
Orsini Keynoting Missouri Conference on Home Care
“Life isn’t about how to survive the storm, but how to dance in the rain.”
With all that is happening around the world, and with so much affecting each of our worlds, I have a momentous task this morning of bringing it all together at the Missouri Alliance of Home Care’s Annual Conference in the Ozarks where I key note on social media, industry trends and changes in the home care world.
My mother used to say to me, “Whoever told you life was fair?” and I have oft repeated that. However, fairness and really learning how to live with what we are given, how to set goals and strive for me that is within our reach, and how to best work towards a future that we want for our grandchildren and theirs should be on all of our minds.
Today’s key note will not be THAT all consuming, but that quote “Life isn’t about how to survive the storm, but how to dance in the rain.” Is one that I think should bring a smile to everyone’s face and help out when the going gets tough.
