The senior care industry is on the rise, as the first wave of Baby Boomers leading the “Silver Tsunami” will hit 65 in 2011. With life expectancies longer than even a generation ago, the number of people in the US aged 65 or older is expected to be 71 million by 2030 – more than twice what is was in 2000. Now is the perfect time to capitalize on this trend by starting or buying a non-medical home care business.

Entrepreneurs interested in claiming a stake in the growing elder care industry will likely have questions: “Where do I start?” “What are the costs associated with starting a business?” “Am I the right person to have a business?” “What tools do I need?” “How do I go about marketing my business?” “What procedures, forms or resources are available for my new business?”

Plan now to attend my FREE Webinar on Monday, February 15, 2010, from 4 to 5 pm EST, and find out the answers to many of the questions you may have about starting and running a successful home care agency. Interested? Read more now. »

Growing a home care agency is a busy, challenging task.  Many times agency owners have come from other industries or are simply focused on providing good care.  Marketing in the home care world is different. Period.  If you have questions about what it takes to succeed or are looking for expert marketing tips, I invite you to attend my Marketing 101 webinar in February.  I’m starting a series of webinars, geared to touch on all the hot marketing topics for today’s home care agency. This is the first in the series.  Best of all, its FREE!

Interested? Read more now. »