Merrily Orsini's Thought Leadership

Merrily’s Items of Interest

FTC revisions impact online, social media marketing

If your business is active in Internet and social media marketing, you may have to make some significant changes by December 1st, 2009 The Federal Trade Commission (FTC) recently announced revisions to its guidelines for endorsements and product reviews – guidelines, we might add, that before now hadn’t been revised[…]

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Stevie Award Finalist!

Occasionally something fantastic happens and I cannot pass up the opportunity for shameless self promotion.  Today is one of those days.  I just found out that I am a finalist in the Stevie Awards Women In Business for the Marketing Campaign of the Year.  And what campaign is that centered[…]

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No Pay and Still Play

When you think about getting media attention that works, you might be thinking of those LouisvilleHelpWanted.com radio ads where the irritated mother is trying to get her 34-year-old son to move out of the basement and get a job. Your internal projector might be showing the Geico gecko’s uncomfortable predicament[…]

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10 Rules for Success from Sam the Man Walton

From an entrepreneurship posting that is worthy of sharing. Rule #1 Commit to your business. Believe in it more than anything else. If you love your work, you’ll be out there every day trying to do the best you can, and pretty soon everybody around will catch the passion from you[…]

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