Posts in the ‘Merrily’s Items of Interest’ Category
If it ain’t broke….
“If it ain’t broke, don’t fix it” is a rule by which to live. Google Plus Your World launches today, and will roll out over the next few days to everyone. Basically it is a huge change in searches on Google, and it incorporates not only searches from the public web, as usual, but also searches that have been shared with you privately.
Personalized and social search results are not new to Google. They have been around since 2005 and 2009, respectively, but not included in the regular searches. Now personal, social and public algorithms are all rolled into one happy (for some) search algorithm.
For more detail, you can read all about it.
10 Years of Accredited Better Business Bureau Recognition
Happy Holidays! What a present it was for corecubed to be recognized by the Better Business Bureau for 10 years of blemish-free business operation. At the Olmstead in Louisville, I received the award for corecubed. To provide the highest quality services and operate as a remote business, having a collaborative workforce and good processes in place is essential.
Accepting recognition from the BBB for 10 Years of Accreditation
Inbound & Outbound Marketing: A Perfect Marriage
Continuing the inbound marketing conversation, let’s talk about how to marry inbound and outbound marketing campaigns for optimum reach in today’s crowded home care market. Outbound marketing efforts, like PR, advertising, direct mail, and email campaigns are a vital part of an agency’s success. But, when combined with inbound marketing tools like blogs, social media, and search engine optimization (SEO), the two make an unstoppable pair.
Due to the advancement of mobile technology and ad screening/blocking software, businesses of all kinds are focusing more on being found online than pushing their products and services out to potential clients. Knowing your target audience can help you narrow down your focus and attract the clients that are most likely to buy what you’re selling. This blog from corecubed provides more information on how to use inbound marketing to get clients knocking at your door.
For home care agencies, regular blogging, maintaining a presence on social media sites like Facebook, Twitter, and LinkedIn, and optimizing websites for search engine rankings are the top ways to boost your inbound reach and ensure you can be found online.
Want a visual of how inbound and outbound marketing work together? This handy infographic should do the trick.
Click image to enlarge
Home Care, inbound marketing, inbound marketing infographic, infographic, outbound marketing, ROI, SEO, social media
Inbound Marketing Makes Strides
There are always new words created to cover new ideas or concepts that work. I am usually ahead of the curve, and sometimes on the bleeding edge instead of the leading edge, and thus is the case with inbound marketing. Because I started in technology in 1969, I seem to have a depth of understanding about possibilities and also some uncanny insight into how technology helps sell products and services. corecubed was doing integrated marketing communications before the word was coined, and now it turns out that we have been doing inbound marketing since before that term was coined.
Basically inbound marketing is getting people with an interest in products and/or services to find your products and services, and mostly online. This infographic “splains it” pretty well, and the bottom line is, well the bottom line. It costs less to get a lead and a customer if they are looking for you! No joke. But, the process is strategic and effective. And corecubed has been doing inbound marketing for years now, and our clients are certainly happy that we ARE ahead of the curve. And, actually, so are we….
digital marketing, inbound marketing, Internet marketing, website marketing
Dychtwald Challenges NAHC on Healthy Aging
Ken Dychtwald first appeared on the gerontology scene in 1973, and since then had consistently told the same story: we are a changing society and the boomer generation, those born between 1946 and 1964, have changed society and will continue to change it as we age. Dychtwald spoke at the general session of the 30th annual National Association for Home Care & Hospice meeting yesterday, and, once again repeated, reinforced and emphasized what the aging of our society means. He said that we have created a health care system that was not designed to work, and that throwing more money at it is not the answer.
Dychtwald says that 1) we are in a longevity revolution. Take a look at these two charts if you do not believe that one. Two thirds of all the people who have lived past 65 are alive right now. Think about that. The first chart shows the life expectancy at birth for the last 1000 years. Hard to read photo, but you can see the trends.
Now take a look at THIS photo which is of the chart of the life expectancy at birth for the last 100,000 years. WOW.
His other points are that we are experiencing massive population shifts, that the boomers are a “new old” and will be more demanding and questioning than the current old people, that we will have a caregiving crunch as the boomers age and that we need to chart a path towards healthy aging.
Solutions? Dychtwald suggested that we steer science in a new direction, one that would solve the chronic issues of again, specifically Alzheimer’s. Since 47% of those people over 85 have a dementia. And, look around, that means if it is not me then it is you. He says we need to champion and motivate a healthier society. We need to prepare medical practices for the demanding and soon to be ailing age wave. We need to better understand and offer palliative care when appropriate. And we need to guide public policy toward a healthy aging.
His parting words? “Demography is destiny.”
