Everyone is always looking for that silver bullet. That one thing they could do differently, better, faster or cheaper to gain market share. And, sometimes it does appear that the silver bullet has been found, but, more than likely, it is simply the result of some good strategy and following the basic marketing tenets that bring success. Interested? Read more now. »
Even though it is February and we are roaring into a week culminating with Valentine’s Day, I keep finding ideas that are exciting challenges to success in the future. Take these from Amy Casper who wrote them for Open Forum while she was lamenting on the woes of 2009:
As I head to Miami for the National Association for Home Care and Hospice Board Meeting and then the national home care strategic planning day on Friday, Feb 12th, I am challenged to live by these tips and a few more of my own:
Plan the work and work the plan
Know the audience before you speak
Integrity will always win, in the end
What goes around comes around (although maybe not in the timeframe you would like)
Do you have any words of wisdom or tips for survival for 2010? Share them, please!
More and more the statistics are pointing to a way to buy products and services that is consumer driven, not business driven. Understanding the strategy behind the glitz and glamor is the key. Understanding how to apply that strategy to your business is crucial.
Yes, there is a shift in the fundamental way we communicate. Ask us at corecubed. We know of what we speak.
One of the great things about today’s technology is testimonials don’t have to be in the written word anymore. Thanks to my handy Flip camera (which I take with me everywhere) I am able to share with you what our clients think in a much more personal way. See what two of our clients, RemCare and Home Care Pulse, have to say below:
Idaho Potatoes: Now how do you make that an exciting product to sell? How would you get folks energized about buying a potato? Well, perhaps social media and video are the answer. You tell me!
See how it works? You actually WATCHED it, didn’t you? That is the essence of marketing and how incredible it is to have access to the tools we have to spread the word about a product and to get folks to INTERACT! Call us today at corecubed to see how we can make YOUR product a star and get potential customers to help you tell your story so people will listen.
Thanks to Ken Accardi, CTO of Ankota, Inc. here is some video straight from the highly successful 5th Annual PDHCA Leadership Summit this week in Phoenix, AZ.
Enjoy! And thanks, Ken!
The senior care industry is on the rise, as the first wave of Baby Boomers leading the “Silver Tsunami” will hit 65 in 2011. With life expectancies longer than even a generation ago, the number of people in the US aged 65 or older is expected to be 71 million by 2030 – more than twice what is was in 2000. Now is the perfect time to capitalize on this trend by starting or buying a non-medical home care business.
Entrepreneurs interested in claiming a stake in the growing elder care industry will likely have questions: “Where do I start?” “What are the costs associated with starting a business?” “Am I the right person to have a business?” “What tools do I need?” “How do I go about marketing my business?” “What procedures, forms or resources are available for my new business?”
Plan now to attend my FREE Webinar on Monday, February 15, 2010, from 4 to 5 pm EST, and find out the answers to many of the questions you may have about starting and running a successful home care agency. Interested? Read more now. »
How much is a tweet worth?
It’s a legitimate question. Much has been made recently of the supposed power of social media marketing. As experts declare social media to be the new chessboard where all the best branding moves are made, marketers are rushing to their keyboards to post Facebook statuses and tweet to their hearts’ content.
Click here to see this dynamite video on the real value of social media marketing, done right.
Most people want to know what is the return on investment with Social Media as a marketing tactic? Interested? Read more now. »
Growing a home care agency is a busy, challenging task. Many times agency owners have come from other industries or are simply focused on providing good care. Marketing in the home care world is different. Period. If you have questions about what it takes to succeed or are looking for expert marketing tips, I invite you to attend my Marketing 101 webinar in February. I’m starting a series of webinars, geared to touch on all the hot marketing topics for today’s home care agency. This is the first in the series. Best of all, its FREE!
Happy New Year! Hopefully you and your family enjoyed happy holidays over the past two weeks. Take some time in January to look back and evaluate both the successes and the shortcomings your company experienced in 2009. Now’s the perfect time to stop, take stock and make adjustments so that 2010 brings even greater prestige and prosperity to your business.
In keeping with my last sharing of classic TV marketing campaigns, I am bringing you Part II of the list. Enjoy the humor, the creativity and the bizarre inspiration that brought you these successful commercials from the past. And start thinking today of how you are going to reach your target market in 2010 and let corecubed be a part of the process! Interested? Read more now. »
Industry veteran and Private Duty Business Manual author, Merrily Orsini, MSSW, is a member of the Board of Directors for the National Association of Home Care and Hospice and serves as the Chairman of the Private Duty Homecare Association.
Read more about Merrily Orsini
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