Value innovation occurs when a company implements a strategy that decreases costs, eliminates competing factors and offers something new the market has never seen. This strategy from Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne results in what the authors call a “blue ocean.”  Those who operate traditionally, fighting and drawing blood by competing on cost and factors that already exist, are in a “red ocean.” These competitors are required to totally rework their thinking just to keep up with the innovator. The concept of creating products using the blue ocean strategy changed the way I conduct my business, and I believe it will change yours.

Read the complete article here.

Social Media: How Home Health Care Agencies Can Join the Chorus of Empowered Voices | by Merrily Orsinig, MSSW

To purchase this article, visit http://hhc.sagepub.com/cgi/reprint/22/3/213

Sales and marketing are like dance partners.  As with a pair of dancers, sales and marketing have the same ultimate objective: to work together, to play off of and enhance one another. Yet how each pursues that objective is different. Sales and marketing teams have unique strengths, weaknesses and core competencies. Yet management often lumps the two together, as though each performs the same role. The result is that, rather than benefit from each other’s capabilities, they compete at similar tasks in which neither excels. As we’ll find out, marketing needs to lead–defining the message–and sales needs to tailor that message to its clients.

<Read the complete article here>

Obtaining Referrals in the Face of Regulation | By Merrily Orsini

To purchase the article, visit http://hhc.sagepub.com/cgi/reprint/21/4/286

Caught Up in the Web: Online Strategies for Marketing Your Home Health Care Agency | By Merrily Orsini, MSSW

To purchase this article, visit http://hhc.sagepub.com/cgi/reprint/21/3/220

Leveling the Field: How Freestanding Agencies Compete with Hospital-Based Home Health Agencies | By Merrily Orsini

Freestanding Agencies need not be intimidated when hospital-based home health agencies emerge in their service area. This informative article describes how freestanding agencies may just have the upper hand, and notates information for developing relationships with key types of referral sources.

To purchase the article, visit http://hhc.sagepub.com/cgi/reprint/21/2/137

For businesses that provide products or services people only seek when the unexpected happens, marketing to potential users before the need arises can be a challenge. The solution is to implement a marketing strategy that networks for the worst.
<Read the complete article here>

Small Steps Make Giant Strides With Self-Promotion | By Merrily Orsini

<< read complete article >>

7 Hot Business Ideas – Senior-care industry is booming.
<read more>

Orsini named to home care, hospice board.
<read more>