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Posts in the ‘Home Care Marketing Tips’ Category

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Apr 13 2012

Visual Marketing and Messaging: It’s a New Age

corecubed's Marissa Snook at Louisville Slugger Museum and Factory

I think its a homer....

Aren’t we at corecubed lucky that one of our strong points is the design talent we possess? With the meteoric rise of Pinterest to Facebook’s $1 billion purchase of Instagram, it is clear that visual marketing and messaging are gaining popularity based on results – success.

From an article about Facebook purchasing Instagram:

“Anyone in marketing, PR and social media should clearly see that the momentum is moving to visual marketing and messaging. Pinterest, Instagram Path and Facebook’s shift to the Timeline format all point to the value of messaging through images. ”

So, what can corecubed do for you?

We can create graphic campaigns.
We can tell your company story in images and share it all over the Internet.
We can create strategic, targeted visual messaging for you through Facebook, Pinterest, etc.

Request a free complimentary 15 minute telephone conference with me, Merrily Orsini, by requesting here. It’s certain to be a homer! Thanks to Marissa Snook, corecubed’s MOST Program Administrator for the great shot taken at Louisville Slugger Museum and Factory.

 

 

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Apr 10 2012

Pinterest and Social Media as Marketing Tools

Pinterest is the fastest growing social media platform in 2012Measurement and results. These are key to making marketing decisions, but many businesses fail to look at the results from campaigns and make hard decisions based on those results. Fortunately, there are those who DO measure, and some of the results are interesting. What is for certain is that marketing strategy is rapidly changing as are ways that consumers find and react to information.

Pinterest makes sharing easy

Social media has gone viral, and social media, although still in its infancy is a game changer. Note some of the latest findings from the “2012 Digital Marketer: Benchmark and Trend Report”

  • Ninety-one percent of today’s online adults use social media regularly
  • Revenue per email averages two times higher for “friends and family” campaigns
  • Twenty-eight percent of smartphone owners watch videos on their phones in a typical month
  • Pinterest is now the third most popular social networking site behind Facebook and Twitter
  • Ninety-two percent of businesses feel their contact data is inaccurate in some way

What can YOU learn from these results?

#1.  Start looking at how your business can incorporate social media into its marketing strategy.

#2. Get some help in understanding how to utilize your businesses contacts in the best way

And, if you want some professional help, call corecubed and we will provide the guidance you need. In the meantime, check us out on Pinterest!

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Apr 4 2012

Cultivating Credibility with Social Media

In marketing, we’re always harping on knowing your targets and generating interest with your audience, but there’s another factor to a successful marketing strategy: cultivating credibility. Whether you are a large health care provider or a smaller in-home care agency, managing your community’s perception of your business is crucial. So, communicating and demonstrating trust and experience should be at the top of your list.

Social media is a lightning fast way to communicate and publish content that expresses your authority in your field—you’re reading my blog, right? Social media can also increase your following and pump traffic to your website—and, as I’ve always said, a website should be at the core of all marketing efforts. Earning trust isn’t limited to your patients and clients, either; local media and bloggers may be listening as well.

A strong online presence is so important because search engines notice when content is shared. Google translates this sharing of information and links to recommendations and influence, thus moving your name up the search engine rankings—which helps potential clients find you in their time of need. And, traditional media are reporting through social networks and online news outlets more than ever before, and they reach a large segment with each post. Securing print and online coverage is still a sure way to increase valuable influence.

In fact, speaking of online reporting, dozens of newspapers are creating pages on Pinterest, which is the latest social media platform to really take off. I’m sure we’ll be posting quite a bit over the next few months about retailers and businesses pinning lots of hope on Pinterest accounts. Will you Pinterest?

My fabulous team at corecubed can set up social media accounts, create a strategy for success, and implement! We know the value of social media as well as traditional media in marketing, and are staying ahead of the curve.

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Mar 20 2012

Landing Pages: One Tactic to Increase Leads

Part 3 of our webinar marketing series on integrated marketing strategies for your website occurs at noon today. “Landing Pages: One Tactic to Increase Leads” will cover the theory behind landing pages, and how to best use them to accomplish goals. We will show examples, and answer questions that will best meet the needs of our audience. If you have not signed up, then now is the time.

Landing pages are usually single pages (sometimes double with links) that are specific to a product or service and have a great call to action. A landing page is a page on your site dedicated to delivering on promises made by the offers in your content. The goal is to get a consumer of your content to take another step toward becoming a customer. Your home page is not a good landing page. It really needs to be a specific page, either attached as a part of your website or using a standalone URL so it is impactful.

I just came across these great tips for content marketers, which is what marketing home care is all about. Here are some of those tips (borrowed) for turning content into sources for traffic, leads and sales through powerful calls to action:

Be bold. Catch the reader’s attention.

Offer something of value, even if it’s more content. For home care it should be helpful tips and resources or checklists.

Be inline. Put calls to action right in the copy.

Be mobile. Add QR codes so your readers can go on a little adventure to your next offering.

Be creative. Just like an ad in any medium, you want to create compelling calls to action for placement in your valuable marketing educational content.

Be generous. Have great content. Be miserly. Hold something back that the reader or viewer has to click through to get. For instance, hold back five of ten tips.

Be exclusive. Offer something exclusive to consumers. Include the offer to those who attend a presentation or an event.

corecubed’s MOST program for home care agencies is based partly on content marketing. Want to experience all of corecubed’s 2012 marketing series, including the most recent MOST webinar? You can view past presentations on our website. See you today!

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Mar 1 2012

Deadline Extended – 2012 Private Duty Benchmarking Survey

If you have not participated in the 2012 Private Duty Benchmarking Survey yet, Home Care Pulse has extended the deadline for completing the survey to March 5th at 11:59 p.m.

Here’s how your agency will benefit by participating:

Self Evaluation – The survey is designed as a self evaluation tool. Simply by answering the questions, you will be gaining a competitive advantage over your competitors who do not participate. Also, rest assured, your answers are completely anonymous and confidential.

Participant Incentives – This year’s incentives for participants are greater than any other year. To learn more about these incentives, including the Personalized Benchmarking Report, watch the video at www.privatedutybenchmarking.com. This report in particular, will be among your greatest assets for your business to date.

Competitive Advantage - Those who take the survey and then purchase a discounted copy of the 2012 Private Duty Benchmarking Study, especially the personalized version, will have a significant competitive advantage over their competition.

To learn how to participate, go to www.privatedutybenchmarking.com and take the 3 steps outlined on the site. Thank you in advance!

When ordering the Personalized Benchmarking Study, be sure to use corecubed’s promo code at checkout for a total 40% discount off the pre-order price. Promo code is:  CORE2012

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