New Revenue Opportunity Available for Home Care Agencies Via Innovative Services to Retirement Communities

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Louisville, KY – April 27, 2010 – Award winning entrepreneur and home care marketing expert, Merrily Orsini, MSSW, today announced the launch of a product that promises to open a potentially lucrative revenue opportunity for established home care agencies.  In a strategic alliance with Barth Holohan of Continuum, the duo has created a how-to manual for private duty home care agencies to provide services to retirement community residents, thus avoiding a move to a higher level of care. Interested? Read more now. »

It is not every day that a business gets the opportunity to add an additional revenue stream to an existing service line, with not that much effort. Developing a new way to provide a service takes time, energy, expertise and persistence. Barth Holohan, a long time corecubed client, has developed a successful model of providing private duty home care services to retirement facilities in St. Louis. So successful, in fact, that he is sharing this process with others through a turnkey manual offering operations, customizable forms and marketing materials that is truly a how-to guide for providing private duty services to retirement communities.

Barth came to me with the idea that corecubed could use our organizational and design expertise to work with him to bring this manual to market. We have done just that, and it is now available for sale on www.markethomecare.com.

If you have an established private duty agency, you can purchase this manual and have a new revenue stream up and running in no time.

Barth is going to discuss this online at a Webinar this Thursday, April 29 at 4 PM Eastern time. You can register online here: https://www2.gotomeeting.com/register/795625987. Interested? Read more now. »

If you run a home health agency today, you need to read the April 2010 Home Health Care Management and Practice article, “Social Media: How Home Health Care Agencies Can Join the Chorus of Empowered Voices” written by Merrily Orsini, MSSW. Yes, I know that is me, but this is not shameless self promotion, rather it is a call to action written in a compelling, research verified mode, and really is an article that should make you stand up and take notice. Interested? Read more now. »

Everyone is always looking for that silver bullet. That one thing they could do differently, better, faster or cheaper to gain market share. And, sometimes it does appear that the silver bullet has been found, but, more than likely, it is simply the result of some good strategy and following the basic marketing tenets that bring success. Interested? Read more now. »

In home care the word “marketing” often means a person who performs the direct sales for the agency. And being a good sales person, is indeed, an incredible talent. Knowing how to sell, however, is vastly different from creating a strategy from which TO sell.

Marketing strategy starts with some basics, and the most basic is branding. Then messaging. Defining targets that are most receptive to the sale, and then creating a process to inform and communicate to all so the potential to MAKE the sale is spread across a wider and wider (although targeted) audience. Interested? Read more now. »

Twice in the past two weeks I have had home care agency owners say they need a new Web site, but that their cousin/brother, etc. is doing it and they are doing a good job. Twice in the past two weeks I have looked at those familial Web sites and, they do look fine. Should you have any questions as to HOW important having a Web site is to a home care company, take a look at the latest Pew Internet Report on usage among older people.

Then think about the fact that designing a Web site is not like designing a brochure. For a brochure, you are sending it out, or hand delivering it, or folks are picking it out of a rack in a health care facility. So it is the design and message that attracts them. For a Web site, unless the potential customer stumbles upon your site, or can find it via a search engine, they will not find it. So design, although important, is only one factor in what makes a Web site work. Interested? Read more now. »

Yesterday’s Webinar was a successful one, with more than 50% of attendees who signed up actually attending, and, better than that, their attention was captured for the entire Webinar. The only way corecubed “advertised” that Webinar was through Social Media.
So, we can measure by results that our social media ROI was a success for that Webinar.

I suggest that there are several ways to gauge the ROI of social media. The first is to focus on the number of relevant followers not just followers per se. Interested? Read more now. »

The senior care industry is on the rise, as the first wave of Baby Boomers leading the “Silver Tsunami” will hit 65 in 2011. With life expectancies longer than even a generation ago, the number of people in the US aged 65 or older is expected to be 71 million by 2030 – more than twice what is was in 2000. Now is the perfect time to capitalize on this trend by starting or buying a non-medical home care business.

Entrepreneurs interested in claiming a stake in the growing elder care industry will likely have questions: “Where do I start?” “What are the costs associated with starting a business?” “Am I the right person to have a business?” “What tools do I need?” “How do I go about marketing my business?” “What procedures, forms or resources are available for my new business?”

Listen to my FREE Webinar archived on www.MarketHomeCare.com and find out the answers to many of the questions you may have about starting and running a successful non-medical home care agency. Then browse around on the site to see all the tools we offer to assist you in starting and running and growing a profitable agency. Interested? Read more now. »

“Forget ROI in regards to social media. Look instead at what your company stands to lose by not being there,”  writes Don McCauley in an article for EzineArticles.com.

So how can you measure social media ROI? Understand that some benefits of social media will be intangible. It’s not always easy to put a dollars-and-cents figure on social media returns. Interested? Read more now. »

Growing a home care agency is a busy, challenging task.  Many times agency owners have come from other industries or are simply focused on providing good care.  Marketing in the home care world is different. Period.  If you have questions about what it takes to succeed or are looking for expert marketing tips, I invite you to first go online, purchase and listen to the three part series of webinars, geared to touch on all the hot marketing topics for today’s home care agency.

Interested? Read more now. »