Merrily Orsini's Thought Leadership

Home Care Conferences

Positioning Yourself as an Expert! Come Say “Hello” at the PHA tomorrow in Lancaster, PA.

When it comes to selling home care services, positioning yourself as the expert is one way to stand out from the crowd. Of course, you have to BE an expert in order to do that, and that expertise takes strategy and time to accomplish. Tomorrow I speak at the Pennsylvania[…]

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The More You Know About Aging…

If you are in the homecare, healthcare, and aging services field, consider this a public service announcement you can’t afford to ignore. The more you know about aging—the related physical, spiritual, emotional, and financial issues—the better you can run your business and serve your clients. As we prepare for a[…]

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One Thing is for Certain: CHANGE! That’s How You Spell “The Future” in Home Health

By 2029 (the next 15 years), there will be 71 million baby boomers over age 65, an increase of around 73% from today’s numbers. More and more physicians and hospitals are awakening to the fact that, not only do patients want their healthcare in the home, but home care is[…]

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Traveling to Texas to Talk About Ingredients for Success

Well, Howdy, Partners in Home Care! I am beyond delighted to announce that I have been asked to present two educational sessions for the 45th Annual Meeting of the Texas Association for Home Care and Hospice (TAHC&H) that will take place next month in San Antonio. The theme for this[…]

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Keeping Your Eye on the Goal

Business is a team sport. All need to keep an eye on the goal, and work together to accomplish that goal. Marketing is really an essential ingredient in establishing and growing a successful business. And, although seemingly complicated, it really boils down to the basics: 1. What is it we[…]

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