Posts Tagged ‘website marketing’
Home Care Alliance of Massachusetts
Hello, Worcester! My travels have now brought me to the Home Care Alliance of Massachusetts’ Private Care Conference. To follow up on my presentation at the 2009 conference, I will be sharing the latest cutting-edge Internet marketing media applications for managing and growing a private care business. Presenting “Marketing for the Future Now: Going Mobile, Web-Enabled, Social Networking,” tomorrow’s discussion will cover usage statistics, characteristics, various platforms and the overall process of using online inbound marketing as an integrated component of a successful marketing strategy. I’ll demonstrate these strategies to ignite agency growth and identify the best methods for marketing communication efforts.
My experience spans nearly all aspects of the home care industry—from owning and operating a home care agency to serving on national boards and influencing political leaders on home care issues. Today, I’ve assumed the role of home care marketing expert and provide counsel to national organizations and businesses on aging and care issues as well as strategic marketing for products aimed at those targets. I’m also armed with strategic knowledge of the latest developments in mobile technology and social media, a new frontier for leaders in home care—so I aim to introduce a fresh marketing perspective that is relevant to audiences today.
More details about the Private Care Conference can be found here. Have questions about marketing your own home care agency? I would love the opportunity to strategize your marketing needs.
association marketing, home care marketing, inbound marketing, Internet marketing, website marketing
Inbound Marketing Makes Strides
There are always new words created to cover new ideas or concepts that work. I am usually ahead of the curve, and sometimes on the bleeding edge instead of the leading edge, and thus is the case with inbound marketing. Because I started in technology in 1969, I seem to have a depth of understanding about possibilities and also some uncanny insight into how technology helps sell products and services. corecubed was doing integrated marketing communications before the word was coined, and now it turns out that we have been doing inbound marketing since before that term was coined.
Basically inbound marketing is getting people with an interest in products and/or services to find your products and services, and mostly online. This infographic “splains it” pretty well, and the bottom line is, well the bottom line. It costs less to get a lead and a customer if they are looking for you! No joke. But, the process is strategic and effective. And corecubed has been doing inbound marketing for years now, and our clients are certainly happy that we ARE ahead of the curve. And, actually, so are we….
digital marketing, inbound marketing, Internet marketing, website marketing
corecubed lands Webby Award nomination!
Being nominated for a Webby Award to the Internet marketing world is like an Oscar in the movie industry.
The Art Alliance for Contemporary Glass website has been nominated for a Webby Award in the Associations category. The really cool thing about that is that corecubed designed it, and so although it is an award about the association’s design and easy usage of the site, it is really accolades to corecubed’s design team, Tammy Brown and Danielle LeComte as well as to Linda Greene, the AACG Executive Director, all three who worked tirelessly, combined their talents, and the end result was a great website, user friendly, chock full of information and (not to mention) beautiful!
“Things turn out the best for the people who make the best of the way things turn out.” Basketball Coach, John Wooden
How about helping us make things turn our REALLY well and sign up and vote for the AACG site?
To register to vote, visit this link.
http://webby.aol.com/media_types/web?focused_on_category=922#cat_id_922
Once you have registered to vote, you will receive an e-mail to activate your account. Click on the link they give you. Then on the voting page be sure to go to “Websites” and “Associations” to find AACG. Once you’ve registered, the link above will take you to the voting page for AACG, as well.
Thanks. See you on the red carpet?
Excellence: you first have to know what it is.
You do know it when you see it or experience it. A dining experience is enhanced by the service. Given the food, the reason for being there, has to also be good, but the excellence comes with how that food is served, and how the wait staff makes you feel- special? Or just like another diner?
Searching for solutions on line is no different. In shopping for a home care solution for a mother, the basics must be present. For home care it is the services, explained clearly and in a layman’s language, and location(s) served. Also good for home care is some personal information about the agency staff, in particular where does the buck stop? Is that person one who drives the staff towards excellence? A concerned adult child is looking for some assurance that her mother will be cared for in a loving and safe manner. So, the website as the adult child’s first encounter with the world of home care must relate something personal about the agency and its management. (more…)
