Posts Tagged ‘web site design’
The Cobbler’s Children Have Shoes!
Well it has been a long time in coming, but corecubed has a newly redesigned website. Done in ExpressionEngine it allows us a great showcase of some of our client work, and also I now have the ability to edit internally, so I am not at the mercy of my wonderful designers, rather in control!
Some benefits to using a content management system (CMS):
1. Updating. It is really easy to update a website without needing to know programming code or be skilled at web design.
2. Cost savings. It is much quicker to add pages, post articles, and link to files than it would be with the old standard HTML designed website, and you don’t have to pay another skilled person to do it.
3. Scalability. With a CMS site, planned and designed for growth, expanding and growing is easy to do with a great system already in place. ExpresssionEngine and WordPress allow for easy expansion without starting over from scratch.
4. Community & Connectivity. When updated often and set up to integrate with social media outlets, a CMS often has the ability to easily make connections with other sites and to bring more visitors to yours.
However, let me emphasize that there are other reasons that make a CMS site beneficial to the business, but those relate to the skill set of the designers and the people planning the site (which we have in depth here at corecubed):
1. Clean code. What that means to you is that the search engines like it and it makes the site ranking better if the parsing is easy.
2. Flexibility. We can easily change out showcased items on the home page, what is featured on the inside, and where photos and text are located.
3. Attractiveness. Well this is not really the CMS, this is our designers! They do know their stuff and continue to deliver top quality and incredibly attractive design.
Note that the clean code and attractiveness come from the skill of the person setting up the CMS. Don’t be misled thinking you can slap up a CMS site and have clean, SEO-friendly code out of the box. It is as easy to build an awful CMS site as it is an awful HTML site! “Well. Maybe even easier…….” says Will Chatham, Web Manager at corecubed.
Join us with a new website or a redesigned website if your business is sluggish, or if you have new products or a new story to tell. We specialize in content-driven websites and utilize ExpressionEngine and WordPress on a regular basis. Our web design team is deep and rich, and we use these tools to provide ourselves and our clients with powerful content management that doesn’t sacrifice SEO, clean code, or beautiful custom design.
A Pioneer without a Coon Skin Hat
When the word pioneer is used to describe my role in home care, it fits the definition. Lead the way. Open up. Found. Forge. Break new ground. Initiate. Establish. Prepare. These are all accurate descriptions of my personal background and experience in home care and geriatric care management. And they are pertinent to how I currently approach marketing home care, home health and hospice today.
I founded a geriatric care managed home care agency. I forged forward with developing systems for training, for recruiting, for marketing that unique (at the time) business. I broke new ground in Louisville and in other cities working with people to teach how to run that kind of business. I initiated organizations, and established the Midwest Care Managers group so like minded service oriented people would get together, share best practices, and grow the industry. I prepared, and continue to prepare, others with whom I work for meeting the future in home care.
Also a pioneer in marketing home care using traditional as well as new social media, the trend continues. I and my business team at corecubed are leading the way in developing Web sites that help agencies compete in today’s market place. We are opening up new referral sources through our MOST program. We founded the MOST program forging and breaking new ground in educating about home care and how to meet needs through in-home care. We initiated and established educational PPTs and handouts for download and for takeaways so teaching and spreading the word about home care as an option to many situations could be explained fully and understood by many. And we are preparing those with the potential to refer to home care so they will understand and use the agencies that use MOST when their clients or loved ones have home care needs.
Yes, I am a pioneer in home care, and corecubed is a pioneer in marketing and teaching about home care. And, as pioneers, we are continuing to forge and break new ground in ways that our clients can use traditional and non-traditional methods to have clients find them when there is a potential need for home care.
See what Barbra London has to say about MOST and Merrily and corecubed:
“you guys are awesome“
The one thing you really want from clients is that you do such a good job for them that they tell others about it. I just wanted to pass along a great testimonial from one of our clients in New Hampshire. He writes, “I wanted to pass along to you that a new client we met with last week and subsequently admitted to the agency chose our agency because of the awesome website. They told Jennifer that they intended to interview a few agencies but after looking at the different websites ours was “head and shoulders” above the others that they decided to only set up an interview with us and unless the interview didn’t go well set up services with our agency. Obviously the interview went well and they signed up for 30 hours a week!”
Then he wrote, “Thanks again to the whole team at Core Cubed, you guys are awesome.” (more…)
