Viral marketing. It sounds like some kind of bad disease – something to stay away from, like the H1N1 flu. The mere mention of the words almost makes you want to go out and buy some rubber gloves and a surgical mask.
But viral marketing is good, not bad. Because of the ease of ‘spreading” the word via the Internet, viral marketing has emerged as one of the most effective new tools in a business’ strategy to attract attention. (more…)