Posts Tagged ‘trade show marketing’
Nov 18 2009
Trading trade show secrets
Are tradeshows a worthwhile marketing endeavor? That depends entirely upon a) if they meet your marketing goals and b) how you manage your time on and off the tradeshow floor. For some, a trade show can provide a seemingly unending supply of new contacts – and most importantly – prospective clients, referral sources or potential employees.
For others, the trade show turns out to be nothing more than a dizzying blur of booths, business cards, cocktails and cab rides. It’s a traumatic treadmill ride that fails to bear fruit in the form of new business.
Here are some tips to help your agency make a positive impression on the trade show floor. (more…)
