Posts Tagged ‘targeted marketing’
Marketing from Down Under
Having just returned from a wonderful trip to Australia, I can report that it is more than one could imagine in its beauty, it’s wilderness, the sophistication of its urban centers, the edginess of its art and advertising. Although English is spoken there, it is a different kind of language, with many more nuances and a lot of allowance for cheekiness.
Two examples I’d like to share. One is a new software website we just completed for Procura, which can also be accessed in Australian and Canadian. Subtle differences in messaging and targeting, but using the web for all it is worth by understanding the differences in marketing to specific nationalities.
The next is one that I would use caution about viewing for those who might find it a bit cheeky, or in poor taste. However, it is a perfect example of how one nationality and its acceptance levels can differ from another. You would never see a prostate cancer organization fundraising ad like this in the US. However, it is run in a variety of locations in Australia and is a huge hit with its targets and message.
If you pay attention to the commercials and the print ads when you travel, you can really learn a lot about a culture.
So, G’Day, mate and hope it is a good one for you.
A Window of Opportunity: Open it!
“A window of opportunity won’t open itself. ” Now that is a thought for the day. A product or service, no matter how good, also must be placed in front of those who need it or who could benefit from it.
Understanding who needs to know and how best to get to them are key to spreading the word effectively about a product or service. Right now, in today’s world, one of the best, most universal ways to reach targets is through the Internet. Whether by a website or social networking, the key is first getting attention and then keeping it. And lastly it is in converting those who are interested into buying.
There are many distracters and much noise out there vying for attention. There are also many opportunities, but, alas, that window of opportunity simply will not open itself.
What are you going to do today to see just how you can open that window? For some deeper thoughts on a global opportunity, think on the video below.
